Programa de Pós-Graduação em Comunicação, Cultura e Amazônia - PPGCOM/ILC
URI Permanente desta comunidadehttps://repositorio.ufpa.br/handle/2011/4452
O Programa de Pós-graduação em Comunicação, Cultura e Amazônia (PPGCOM) é vinculado ao Instituto de Letras e Comunicação (ILC) da Universidade Federal do Pará (UFPA) e iniciou suas atividades no ano de 2010, com a implantação do seu curso de mestrado, autorizado pela Coordenação de Aperfeiçoamento de Pessoal de Ensino Superior (CAPES). Sua proposta geral é promover a análise dos fenômenos comunicacionais em sua relação com as práticas culturais e sociais contemporâneas e em suas peculiaridades na Amazônia, aprofundando o conhecimento profissional e acadêmico e possibilitando a formação de pesquisadores na área da Comunicação.
Navegar
Navegando Programa de Pós-Graduação em Comunicação, Cultura e Amazônia - PPGCOM/ILC por Orientadores "MALCHER, Maria Ataide"
Agora exibindo 1 - 6 de 6
- Resultados por página
- Opções de Ordenação
Item Acesso aberto (Open Access) Cartografia movente: uma postura de pesquisa em comunicação na Amazônia(Universidade Federal do Pará, 2013-08-30) MIRANDA, Fernanda Chocron; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906In this dissertation, however, we propose a discussion of what we call moving cartography, that is a result of several articulations traced in the ways and reways that we establish in the dialogue with life and work of Jesús Martín-Barbero and his perspective of "cartography that moves". The moving cartography presents itself as a posture of research, in which the investigator allows himself to affect by what he studies, revealing the different faces of a diurnal and nocturnal science, from what he is a researcher integrally and that what constitutes him as sociocultural integrates the research and drives his ways. As a central element for discussions about moving cartography are some key situations that I experienced in specific empirical sceneries of the state of Pará and that delineated my academic formation even before the entrance in the Post-Graduation. In the work of being a researcher and researched, I commented on the challenges and singularities that delineate the empirical sceneries of the region, especially from the concept of forest-cities observed by Pacheco (2006), one of the examples that I dare to identify by communicational realities (therefore, sociocultural), by understand, from authors of the communication area, such as Vera França and José Luiz Braga, that the communication is constituted as a strength which gives league to the social, what connects people culturally. So, also demarcate my position concerning the epistemological discussion of the Communication area, which calls the attention of the researchers to the importance of establishing a “special angle to look at the society”, what, on the other hand, does not invalidate the moving cartography and yes it delimitates its angle of entrance. In this sense, the work approximates of the discussion of what would be to investigate the study object of the communication and what the contribution of our area is for the comprehension of communicational realities (therefore, sociocultural) that we observe in the moving landscape from Amazon.Item Acesso aberto (Open Access) Depois de todo esse tempo? Sempre: um estudo de interações e experiências estéticas de fãs brasileiros e belgas da saga Harry Potter(Universidade Federal do Pará, 2018-09-27) FLORÊNCIO, Felipe Jailson Souza Oliveira; GEERTS, David; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906This research aims to understand how interactions and experiences of Brazilian and Belgian fans with the Harry Potter saga constitute communication processes, having as a starting point their practices in social media on the Internet. For this, we carried out a comparative study with ten Brazilian participants and eight Belgian participants, through a methodological arrangement constructed with inspiration in principles of ethnography for the Internet (HINE, 2000; 2015), from the combination of qualitative methods: online observation of participants' social media on the Internet during 30 days, semi-structured interviews with these participants (BLANDFORD; FURNISS; MAKRI, 2016), description and comparison of the data obtained in the online observation and articulation of it with the thematic analysis (BRAUN; CLARKE, 2006) of the data obtained in the interviews. The research has as main theoretical contributions the relational approach of Communication (FRANÇA, 2016a, 2016b, 2018a) and studies in Aesthetics of Communication (BARROS, 2016; BRAGA, 2010; CARDOSO FILHO, 2011, 2016; DEWEY, 2010; DUARTE, 2012, 2014, 2016; GUIMARÃES, 2016; JIMENEZ, 1999; MARQUES, MARTINO, 2015; MARTINO, 2016, PICADO, 2014, 2016), social media on the Internet (RECUERO, 2014; 2017), fans (COSTA, 2018; HILLS, GRECO, 2015) and mediatization (BRAGA, 2011). As a result of the study, we obtained a comparison between the types, formats, references, elements and feelings involved in the online interactions collected in the social media of the participants, as well as identifying, from the thematic analysis, seven dimensions of the communication processes of these subjects, related to these online interactions: contexts, feelings, relations, practices, temporalities, being fan and experiences. We also analyzed a keyword definition activity in the interviews with the participants, through which it was possible to relate the feelings involved in their online interactions with their experiences.Item Acesso aberto (Open Access) Os dispositivos e episódios interacionais do Projeto Newton da Universidade Federal do Pará(Universidade Federal do Pará, 2015-01-30) BARION, Daniella Gois Ariston; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906This dissertation deals with the analysis of Interactional devices and Interactional Episodes that configure the communication processes of the Newton Project, we are seeking to understand how these processes demonstrate the involvement of technology in the construction of meaning by the participants of the established relationship system. Such processes are called, for Braga (2012c), as Social Invention Interactional Steering, when technology adds value to society, showing that the importance is not in the apparatus but in the communicative processes. The Newton Project is an experimental action, of the Federal University of Pará, for the qualification, of Calculus education to Engineering students. We chose this project as empirical object for tensioning the theory as we consider an innovative proposal in the education field by combining canonical and contemporary practices woven from the media. Thus, we use concepts of Braga (2011c; 2012b), Interactional Devices are the places where we can explain the system of relations and realize the Interactional Episodes, from which we developed the methodology of observation and description indicated by the author. Thus, we analyze the system of relations constituents of communication processes in Newton Project in four identified devices: the Lesson Program, which is configured as the central device of the fabric of communication processes in the Project, as well as tutoring, Moodle and Facebook, these are know to us, as environments of widespread interaction. In the analysis, we find that the interaction processes are tentative and their intensity and their extent depend on the articulations, exchanges and negotiations held by the subjects. Although students, as young people, are accustomed to the use of ITCs in daily life, there is a huge difficulty of breaking culturally constituted educational habits. This occurs not only with students but also with teachers, tutors and others envolved in the project team with members of different backgrounds. Thus, while we realize that education is distant from the meaning of life, it is impossible to turn it into Social Invention Interactional Steering.Item Acesso aberto (Open Access) Práticas comunicativas em ambientes periformais de aprendizagem: um estudo com jovens em Cametá(Universidade Federal do Pará, 2016-03-10) MIRANDA, Marcilene do Carmo de Oliveira; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906The central focus of this research guided us to observe and analyze the communicative practices woven into two public high schools in the city of Cametá: the State Preparatory High School Júlia Passarinho and the Integrated Center of Professional Education of Cametá/National Service of Industrial Learning-State Secretary of Education (CIEP/SENAI-SEDUC). Throughout this movement, we feel the need to elect a new environment for observation, the periformal learning environments, because we believe that, at the formal school spaces, communication practices are still guided in a transmissive view of teaching and learning. These periformal places include the circulation spaces and students' letup, as: canteens, corridors, courtyards, entrance halls, courts, stands, gardens, anyway, spaces in which materialize the heterogeneous relations of students groups. To analyze the communicative practices, we go through the methodological clues of interactional approach in an attempt to perceive the main movements of students, crossed by reflections of important authors of Communication, as well as other areas. The empirical activities, exploratory and of direct contact in the field, were responsible for organization of sample research and most relevant methodological strategies. Thus, from observations and conversation circles with students (that happened in times of breaks and gaps of young), we met an axis of meanings clustered in some specific categories of analysis: "the face to face interaction" was central articulating in the entire process; the "brotherhood", the "cliques" and "isolation" constituted forms of relations and perceived gatherings; the "entertainment", the "routine flight", the "prejudice" and "pretenses" were operators that supported further other discussions at the all studied. In this movement, we understand that the educational process is essentially communicative, in which tensions important elements, such as: the other, the reciprocity, the engagement, the mutual affectation, the constitution of subjects in communication etc. Thus, we see the school as a scenic area where interact actors, who in certain scenarios, play different roles. The dynamics of communicative practices observed during the research revealed features of a process that structures and moves on the centrality of face to face, in which we observe a subtle incidence of technological devices present in some situations of communication. The periformal learning environmentsshowed itselves as spaces, par excellence, of the communication, because in them was possible to observe subjects that constitute each other mutually.Item Acesso aberto (Open Access) Publicidade e ciência: narrativas na tv aberta(Universidade Federal do Pará, 2017-03-22) SOUZA, Weverton Raiol Gomes de; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906The objective of this dissertation is to understand how science is used in the narratives of advertisements broadcasted, between June and September of 2013, on TV Liberal and Record Belém broadcasters, both located in Belém, Pará. Our proposal is an outcome of the research “Representations of Women Scientist at Brazilian TV and on Teenagers Imaginary”, in which we perceived the occurrence of the utilization of science on advertisements in the program schedule of free-to-air TV. Using the data collected in that research, we made a new corpus of 83 advertisements aiming to analyze how science configure the advertising narratives. With the research and bibliographic review, we saw that advertising is heavily articulated to the market and our day-to-day lives, revealing itself as a mediation of communicational processes and a model constructor (TOALDO, 2005; GOMES, 2008; PIEDRAS, 2009; TRINDADE, 2012; MOTTA, 2013). To analyze the use of science in these narratives and discuss the relation that this use stablishes on society, we follow the analytic proposal of Motta (2013) that consists on seven acts. These analytic acts allow us to decompose and recompose the narratives focusing on the processes of communication that pass through television advertisements. We identified and discussed nine strategies of science utilization on the construction of advertising narratives, which are: (i) the scientific component; (ii) the scientific environment; (iii) the invitation to experimentation; (iv) the relation with innovation; (v) fiction and reality; (vi) the scientific animations and illustrations; (vii) the specialist and scientist characters; (viii) the celebrity characters; (ix) and the non-specialist characters. Those strategies stablish a notion that the scientific knowledge is a source of solutions to everyday problems by providing a creation and innovation environment capable of generating technologies that promote new social practices and are incorporated to the daily lives of the social subjects.Item Acesso aberto (Open Access) TV aberta no Marajó: usos e apropriações pelos moradores da comunidade São Pedro em Breves-Pará-Amazônia(Universidade Federal do Pará, 2012-06-25) RODRIGUES, Ronaldo de Oliveira; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906The focus of this research was to investigate the role of mass media and their production in communication processes from the analysis of the uses and appropriations of the content of network TV by residents of the São Pedro community (Breves-Marajó-Pará). From reception study carried out for three months, and previous visits to the official date of field activities, was formed the corpus, which includes a set of statements of community residents, in which the record was made either by exploiting “the cues symbolic" from the technique of ethnographic observation of communication, now considering techniques such as oral history or focus group. Elected to three groups - children, adolescents and adults - so that one could compare and discuss the research results regard to the uses and appropriations of the content of television programs. Identified that television takes on religious significance in a traditional catholic community, even considering the strong presence of other mediations. Furthermore, television formats and genres shape, decisively, the communication processes of each group investigated. It was also found that the telenovela is the programming that acts as an element of communication integrating family streamlining the daily lives of residents and focusing, including, the reception of other media products, indicating significant aspects for understanding the role of mass media in the communication processes in the Amazonia.