Programa de Pós-Graduação em Comunicação, Cultura e Amazônia - PPGCOM/ILC

URI Permanente desta comunidadehttps://repositorio.ufpa.br/handle/2011/4452

O Programa de Pós-graduação em Comunicação, Cultura e Amazônia (PPGCOM) é vinculado ao Instituto de Letras e Comunicação (ILC) da Universidade Federal do Pará (UFPA) e iniciou suas atividades no ano de 2010, com a implantação do seu curso de mestrado, autorizado pela Coordenação de Aperfeiçoamento de Pessoal de Ensino Superior (CAPES). Sua proposta geral é promover a análise dos fenômenos comunicacionais em sua relação com as práticas culturais e sociais contemporâneas e em suas peculiaridades na Amazônia, aprofundando o conhecimento profissional e acadêmico e possibilitando a formação de pesquisadores na área da Comunicação.

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Agora exibindo 1 - 2 de 2

Acesso aberto (Open Access)
A ciberpublicidade e as interações em rede: estudo exploratório sobre práticas de consumo no Facebook
(Universidade Federal do Pará, 2017-03-31) SOUSA, Thatianne Silva; MARQUES, Jane Aparecida; http://lattes.cnpq.br/1197835678797660
This dissertation aims to study the interactions and practices of cultural and media consumption that are established in the space of social media on the internet, more specifically on Facebook, as from cyberpublicities. This is a theoretical and empirical research of an exploratory nature, using non-participant observation and content analysis to understand the relationship between social media on the Internet, interaction, cyberpublicity and consumption. It begins with the premise that, with digital technologies, there is a reconfiguration in the communication relations and in the cyberspace: the subjects acquire new roles, increasing their possibilities of speaking; There is a growing presence of brands; and the presentation of new advertising strategies - cyberpublicity - in an attempt to dialogue with this new subject - the cyber consumer. Four advertisements were selected, two of which are national and two are local (in Belém-PA), for the analysis of the subjects' interactions in the respective brands’ fan pages. These relational dynamics between subjects, brands and advertising are built from the interactions mediated by the computer, pointing to new practices of cultural and media consumption. According to the results analysis, different types of interactions were identified: those dealing with cyberpublicity; those that establish relationship with the advertiser; those that are characterized by interagent tagging; and symbolic reactive interactions. These different interactions reflect the functioning of social networks on the Internet when subjects interact with cyberpublicity and demonstrate that there is opportunity for brands to manifest and present their advertising content to cyberconsumers, regardless of the size of the company and the place of performance, as occurs with the local brands. Based on the analysis of these interactions in networks, stands out the importance and the challenge of this investigation, considering all interactors (humans and machines) and having cyberpublicity as mediator in this process.
Acesso aberto (Open Access)
Processos comunicacionais em Cajazeirinha: estudo exploratório em Ilhas do Lago da Usina Hidrelétrica de Tucuruí
(Universidade Federal do Pará, 2013-07-31) SILVA, Edenice Pereira da; MARQUES, Jane Aparecida; http://lattes.cnpq.br/1197835678797660
This research talks about the communicational processes in an Amazon community, called Cajazeirinha, located in the Lake of the Tucuruí Hydroelectric Power Station, in the state of Pará. The main purpose of the investigation was to identify and analyze the communicational processes of the children from Cajazeirinha daily. This community has the specificity of locating in a few meters from the Hydroelectric Power Station and, contradictorily, not accessing the electrical energy supply, what makes with the population search for alternative sources of electricity (car battery, solar board or generator) to, among other things, using the broadcasting, such as the television, the radio and the cell phone. Initially, it started with the assumption that, to analyze the communication of a community or a group of people is necessary to understand its playing field and its constitution, and then observe the reality in a contextualized way, not dissociated in time and space. So, it was sought to understand the communicational processes of community, basing in the theoretical concepts of communicational processes from Vera França, communicational processes from José Luiz Braga, in the concept around Jesús Martín-Barbero and in the theoretical basis of the Studies of Latin-American Reception, from the authors Ana Carolina Escosteguy and Nilda Jacks, besides the notion of social interaction, from John Thompson. The methodological way treaded has as a perspective the exploratory research with qualitative data analysis, from bibliographical researches, deep interviews (with children, mothers and trendsetter of opinion), observation not systematic participant and field diary. The purpose was to identify and analyze the communicational processes of the community Cajazeirinha and map the existent broadcasting in Tucuruí and in the islands of this community. In this research, it was verified that in Cajazeirinha the communicational processes are constituted from the sociocultural mediations, highlighting the family, the church and the school. The communicational interactions were also observed, those that occur in leisure moments and the presence of broadcasting in the daily community, mainly in that involves contents such as soap operas, television news and cartoons. Finally, it was verified that hte ways of reception in Cajazeirinha are permeated by characteristics space-temporal-places, because of the rythm of the river that determines the life of the community.

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