Navegando por Orientadores "VIEIRA, Manuela do Corral"
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Item Acesso aberto (Open Access) Arrastão do Pavulagem e o " estar junto" em Belém do Pará durante a Pandemia de COVID-19: comunicação, sociabilidades e consumos da cultura material(Universidade Federal do Pará, 2023-03-22) SANTOS, Lucas Gil Corrêa dos; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359This master's dissertation seeks to understand how the practices of communication, consumption and sociability, involving the June procession Arrastão do Pavulagem, held annually between the months of June and July, were resiginified, with the scenario of social isolation, arising from the Covid-19 virus pandemic. To this end, the following procedures will be used as methodology: netnographic analysis, as pointed out by Kozinets (2014); interviews with semi-structured script; snowball sampling, according to studies by Bockorni and Gomes (2021); and participant observation. In order to ground the axes of analysis, the notes of França (2008) and Muniz Sodré (2008; 2002) about communication will be used; Amaral Filho (2017; 2019) about cultural shows and entertainment; Santos (2010) and Castro (2012; 2020) about Amazonia; Simmel (1983) and Maffesoli (2016) about sociabilities; Miller (2007) about material culture; and McCracken (2003; 2007), Barbosa, and Campbell (2006) about consumption. We highlight the experimental and successful character in the preparation and realization of the digital programming of the analyzed period, the sharing of similar feelings and sensations that enabled the subjects to connect with each other even at a distance, and the sensitive dimensions that crossed the practices of consumption of the arrastões and their material aspects.Item Acesso aberto (Open Access) Círio de Nazaré: experiências de sentidos e sociabilidades por meio da cultura material(Universidade Federal do Pará, 2022-03-14) FERREIRA, Gabriel da Mota; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359This research aims to reflect on the role of objects in the constitution of communicational processes in the Círio de Nazaré, considering the impacts of the Covid-19 pandemic on the consumption and sociability practices of the participants amid the suspension of processions and face-to-face events in the religious/cultural event in honor of Our Lady of Nazaré, held annually in the city of Belém, Pará, during the month of October. Addressing the relational perspective of communication, it was intended to trigger the subjects' experiences in years prior to the pandemic and compare them with the one experienced in 2020, to understand how material culture and consumption help to understand the main relationships that these participants develop with the Círio, among themselves (sociabilities) and with materialities. The methodological procedures include the elaboration of questionnaires and the realization of online observations with netnographic inspirations, as well as the recovery of participant observations carried out in previous research on the Círio. Based on the analyzed experiences, it is considered that the objects are (i)material elements of the Círio, constituting the subjects and their social practices by presenting absences that integrate the communicational processes of the empirical phenomenon studied.Item Acesso aberto (Open Access) Drag o quê?: sociabilidades, resistências e comunicação no Movimento das Themonhas no NoiteSuja, em Belém(Universidade Federal do Pará, 2020-06-30) FERREIRA, Emanuele Corrêa; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359This essay aimed to understand and analyze how the Drag culture constitutes the experience of the subject and their sociability, specifically in the Demonha’s movement, in the context of the NoiteSuja movement, a network created in Belém that brings together Drag Queens from the local artistic scene, how the Drag constitutes the experience and constructions of these subjects who perform Drag. From the Communication study area, with sociabilty category, performance, gender and digital social media. The research area was carried out from March to December 2018, covering the analysis of five NoiteSuja parties. Interviews were also conducted with a semi-structured script, with nine Demonhas Drags interlocutors. It was so analyzed how Demonhas, through practices of sociability and performances, articulate themselves in on-off-line networks, also group in their Haus and invest their bodies on the streets, in a Megazord of Demonhas, sharing agendas and resisting, in existences crossed by sanctions that tend to seek the normalization of their bodies and the denial of their lives.Item Acesso aberto (Open Access) Entretenimento, consumo e sociabilidade no K-POP: construções e experiências sociais no fandom Army em Belém do Pará(Universidade Federal do Pará, 2022-04-25) PEREIRA, Raíssa Abraçado; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359This present research seeks to analyze, through entertainment as an experience and construction of the social, the consumption of South Korean pop and the practices of sociability in the Army fandom, which is the fandom of the main K-pop group today, BTS (Bangtan Sonyeodan). From a netnographic communication-anthropological approach and with ethnographic inspirations, we joined the field with participant observation of the fandom Army, aiming to understand how the consumption practices of these fans impact and contribute to the development of sociabilities and interaction practices among the fan community and between fan and BTS group. The analyzes are based, mainly, on theoretical contributions about consumption, sociability, fan culture and material culture. The methodological procedures include the application of online questionnaires, in-depth interviews via Google Meet and field observations on social networks. It is considered, from the analysis of reports and field observations, the importance of fans for the K-pop entertainment industry, because we identify them as the main agents for the dynamics of the industry and consumption, as well as the sociability that in this sphere is necessary for the codes to be familiar in the most diverse contexts.Item Acesso aberto (Open Access) Eu encontrei ele no Grindr: processos comunicacionais e sociais entre jovens gays em Belém BELÉM - PA 2020(Universidade Federal do Pará, 2020-06-26) SANTOS, Elson Silva dos; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768This study aims, based on anthropological inspiration, to understand the communications and social practices of young gay men in the relationship mobile app Grindr, used within Belém City and its metropolitan area. Apps are part of the context among subjects and technological devices that cover the dimensions of life and its social practices, such as relationships. It notices how the usability of the Grindr app becomes a mediator and facilitator of social bonds so much in body and aesthetic visibilities, as well as related to contents and interests. The analysis of this study is based on the interlocution among Communications Studies and the categories sociability, technology and gender. The field research consisted of 28-day participant observation, between July and August 2019, in which a profile created for this purpose was used on the Grindr app. Interviews were also carried out with a semistructured survey with young men who have ever used Grindr on their mobile devices and looked for experiences with other men. Thus, it was possible to identify how gender issues are present in the experiences of these users and in their social relationships manifested on the app, bringing thoughts about the power relations produced by homophobia and masculinities in a heteronormative society, in which negotiations and social codes cross the subjects' performances and identities.Item Acesso aberto (Open Access) As experiências comunicacionais e identitárias ribeirinhas amazônicas por meio do consumo do chocolate da marca Filha do Combu(Universidade Federal do Pará, 2023-03-27) MORAES, Giselle do Carmo Souza; SANTOS, Luiz Cezar Silva dos; http://lattes.cnpq.br/2449524316115443; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359This research seeks to investigate the consumption of chocolate from Ilha do Combu in the city of Belém, in the state of Pará, as a mediator of communication experiences of Amazonian riverside identity, focusing the analysis on communication and consumption strategies in the brand Filha do Combu, a company located in Combu and owned by Izete Costa, Dona Nena, as she is popularly known. For this research the following methodologies were used: participant observation, carried out at the point of sale, to gain insights about the strategies of dissemination, sales and some of the consumer behaviors; interviews with the administrative and strategic sector of the company; netnography, in order to collect and analyze online information about the company and its target audience; analysis of communicational material of the company's printed and digital content, especially in the digital social network Instagram and the website www. The study is based on the analysis of the processes of origin, production and dissemination of chocolate, as well as of other products and experiences offered by Filha do Combu, and of the strategies of construction and dissemination of the brand Filha do Combu when inserting, in its communicative, consumption and brand building actions, concepts of sustainability, ambientability and experience marketing. The research also presents some of the challenges and marketing negotiations that the company carries out when considering how the consumption of Combu's chocolate can awaken affective memories and media representativeness, which ends up demarcating and building concepts, values and status represented by the company and makes use of the market differentials arising from the brand itself represented by the Amazon.Item Acesso aberto (Open Access) Pink money e comunicação: análise das narrativas publicitárias e das interações em pontos de vendas no consumo LGBTI na cidade de Belém(Universidade Federal do Pará, 2019-03-28) DIAS, Marcio Monteiro; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768This research analyzes the market communication strategies for the LGBTI segment (Lesbian, Gay, Bisexual, Transvestite, Transsexual, Transgender and Intersex), as well as the role of advertising and propaganda as a constructor of meanings and their contributions in the representation and signature of this segment, especially from the contributions of studies on consumption, gender and sexuality, social representations, marketing and communication. In order to do so, we consider the potential for buying and the emergence of discussions on gender and sexuality issues, contextualized in the context of new forms of communication and advertising narratives, based on the observation of some advertising examples directed to the aforementioned public. In addition, it seeks to trace an investigation, in parallel with the scenario experienced in the advertising pieces, with the ways in which the points of sale are receiving and dealing with the diversity of their clients / consumers, current and potential, using an ethnographic study carried out in two shopping malls in the city of Belém - Pará, through a purchase simulation. In this study, the experience of disclosure and purchase is understood not only as an exchange of market and monetary value but as one of the possibilities of debates, experiences and symbolic exchanges that occur with interference and influence of the other aspects that weave the social fabric of life, in certain contexts, such as the construction of stereotypes and social prejudices, understood by the prism of consumption and the social and communicational relations that ensue.Item Acesso aberto (Open Access) Sertanejo feminino em relações de gênero e consumo em Belém do Pará e em Parauapebas(Universidade Federal do Pará, 2024-01-29) GALVÃO, Sarah Melo; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359This research aims to understand the relationship between female country people's consumption in the state of Pará, using the cities of Belém and Parauapebas as a field of analysis, through the study categories: consumption, gender relations and material culture. Thus, these themes are brought to the object of study, taking into account characteristics of female country music entertainment, as well as the dynamics that develop in the concert circuit and on the communication and dissemination access platforms for these singers. Based on ethnographic research, interviews with interlocutors, participant observation at parties and data collection from research carried out in primary and secondary sources on the topic, it was possible to analyze some of the perceptions of interlocutors in the two cities regarding the ratification or questioning of behaviors based on patriarchal precepts, as well as the uses or refutations of identification with the feminist movement to understand some of the gender relations in the scenario of female backcountry consumption practices. The analyzes carried out, through data collections and interviews with interlocutors, both men and women, showed that there is still a disparity in remuneration and media visibility of female singers in relation to male singers, as well as sexist and patriarchal behaviors that influence and guide not just their professional actions, but the very lives of these artists, manifests and targets both in their bodies, as well as their speech positions and life postures.