(Associação Nacional dos Programas de Pós-Graduação em Comunicação, 2018-06) SOUSA, Thatianne Silva; MARQUES, Jane Aparecida
In this article, we present reflections about consumer practices developed
by cyberconsumers from the way they interact with (and from) ciberpublicity on
social networks on the Internet, specifically on Facebook. A brief theoretical
approach on the concepts of cyberpublicity and the role of cyberconsumers, we
describe the methodological course that helped us in the analysis of interactions
and in the identification of cultural and media consumption practices that we call
interagent tagging and reactive symbolic interaction.
