Navegando por Autor "MARQUES, Cristiane Soares Simon"

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Acesso aberto (Open Access)
Perfil de consumidores e potenciais consumidores da carne de búfalo na cidade de Belém-PA-Brasil
(Universidade Federal do Pará, 2014-02-24) MARQUES, Cristiane Soares Simon; MORAES, Carina Martins de; http://lattes.cnpq.br/3908457799297670; OAIGEN, Ricardo Pedroso; http://lattes.cnpq.br/8056365542183068
This study sought to explore and characterize the main elements of perception of consumers or potential consumers of buffalo meat as to its conduct, listing, cultural and social issues, and test your knowledge about the attributes of this product. Limiting factors, opportunities and challenges of the market in the capital city of the state of Pará Belém were also addressed in this work. One survey research or evaluation classified as confirmatory, exploratory and descriptive as to its purpose, by applying a semi-structured questionnaire complemented by an affective paired sensory analysis of beef and buffalo meat was performed respectively. It was evident that there is a promising market for buffalo meat in the region since that action is taken to improve the distribution of buffalo meat regularly in outlets and joint actions to promote the beneficial characteristics of this product with supporting institutions public and private players in the production chain. As the result of market segmentation four distinct clusters were identified, namely: Group I of " Young and interested group II "Mixed and indifferent", group III of the " Graduates and successful" and group IV of "healthy women". All groups showed positive responses regarding buffalo meat, however Clusters I and III stood out in several indicators of research especially with respect to their preference and predisposition to purchase and inclusion of buffalo meat in your meals.
Acesso aberto (Open Access)
Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
(Universidade Federal do Pará, 2016-06) MARQUES, Cristiane Soares Simon; OAIGEN, Ricardo Pedroso; MORAES, Carina Martins de; SANTOS, Marcos Antônio Souza dos; LOURENÇO JÚNIOR, José de Brito; BEZERRA, Isis Abel
The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (age, educational level, marital status) and economic (household income) data as well as information on the habits of respondents and preferences regarding buffalo meat. The factors were estimated using the principal components method and the factors with characteristic roots greater than one were extracted. To check the suitability of the factorial model, Bartlett’s sphericity test and the Kaiser-Meyer-Olkin (KMO) test were used. A factor analysis was performed, identifying five factors with common variability dimensions. The study has helped identify four distinct market segments which, combined with a targeted marketing strategy, can be used to leverage the productive chain: I - Young and interested, II - Mixed and indifferent, III - Graduates and successful, and IV - Healthy women. All had positive responses to buffalo meat; clusters I and III stood out with regard to several indicators, especially those related to the preference for buffalo meat and the predisposition to purchase and include it in meals. The sensory analysis indicated that consumers showed a greater acceptance of buffalo meat based on the characteristics of flavour, colour, succulence and tenderness. The study helps to identify market segments with distinct features that, combined with a targeted marketing strategy, can be used to leverage the supply chain.