Navegando por Autor "RODRIGUES, Ronaldo de Oliveira"

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Acesso aberto (Open Access)
Cultura e consumo: programas telerreligiosos e a percepção de jovens católicos e assembleianos
(Associação Nacional dos Programas de Pós-Graduação em Comunicação, 2016-06) MALCHER, Maria Ataide; RODRIGUES, Ronaldo de Oliveira
In this article are presented data from observation of consumption processes and audience of religious TV programs from Catholic Churches (IC) and one of the Evangelic Churches network from Brazil called Assemblies of God (AD) by young people living in Breves-Marajó, Pará. Based on an observation schedule, we identified and analyzed strategies of commercials in programs aired on open TV of Catholic Churches (TV Nazaré and Canção Nova) and the Assembly of God churches of Brás and Victory in Christ, from the perception of young catholics and assemblies. While the Catholic Church explores the usage of advertisements in a more cadenced way on their TV programming, AD shows this feature as their main strategy within religious TV programs. Finally, we observed that the consumption practices institutionalized by the church and the consumption processes can not be understood in an isolated perspective and without considering the mediations involved in the daily life of the investigated group.
Acesso aberto (Open Access)
TV aberta no Marajó: usos e apropriações pelos moradores da comunidade São Pedro em Breves-Pará-Amazônia
(Universidade Federal do Pará, 2012-06-25) RODRIGUES, Ronaldo de Oliveira; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906
The focus of this research was to investigate the role of mass media and their production in communication processes from the analysis of the uses and appropriations of the content of network TV by residents of the São Pedro community (Breves-Marajó-Pará). From reception study carried out for three months, and previous visits to the official date of field activities, was formed the corpus, which includes a set of statements of community residents, in which the record was made either by exploiting “the cues symbolic" from the technique of ethnographic observation of communication, now considering techniques such as oral history or focus group. Elected to three groups - children, adolescents and adults - so that one could compare and discuss the research results regard to the uses and appropriations of the content of television programs. Identified that television takes on religious significance in a traditional catholic community, even considering the strong presence of other mediations. Furthermore, television formats and genres shape, decisively, the communication processes of each group investigated. It was also found that the telenovela is the programming that acts as an element of communication integrating family streamlining the daily lives of residents and focusing, including, the reception of other media products, indicating significant aspects for understanding the role of mass media in the communication processes in the Amazonia.