(Associação Nacional dos Programas de Pós-Graduação em Comunicação, 2020-06) AMARAL FILHO, Otacílio
The article analyzes the publicity promise offered by the consumer culture, highlighting
the mediatization process of indigenous populations through the documentary “Os
warriors of the forest”, which shows the sustainable experience of Huni-Kuin in Acre,
of Paeter-Suruí in Rondônia, and the Yanomami in Amazonas as a form of resistance
in the fight against the invasion of their lands. The communication process based on
visuality and visibility is evidenced, which allows the presentation of the culture of
these populations in a spectacular way, driven by the discourse of sustainability that
guides, to a large extent, environmental activism and new sociability in media spaces.
