Programa de Pós-Graduação em Cidades, Territórios, Identidades e Educação - PPGCITE/Abaetetuba
URI Permanente desta comunidadehttps://repositorio.ufpa.br/handle/2011/10601
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Navegando Programa de Pós-Graduação em Cidades, Territórios, Identidades e Educação - PPGCITE/Abaetetuba por Assunto "Agricultura familiar"
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Dissertação Acesso aberto (Open Access) Agricultura familiar e redes sociais: uma análise dos trabalhos de marketing digital no Facebook(Universidade Federal do Pará, 2021-12-14) PUSTILNIK, Graciele dos Prazeres; SCARTON, Luciana Maria; http://lattes.cnpq.br/8583116292398764; CLAUDINO, Livio Sergio Dias; http://lattes.cnpq.br/1618090996273410; https://orcid.org/0000-0002-1261-1533This research investigated the digital marketing strategies used in the Family Farming Fair of Abaetetuba profile on Facebook. The research context was a family farming fair in Abaetetuba, located in the Baixo Tocantins region of Pará, investigating the occurrence of digital marketing present in the “A-Feira Abaeté” profile on Facebook; configuring the search field as the virtual one. The methodology consisted in a Case Study on Facebook. The method used was Netnography with statistical support for processing the data collected from the Facebook profile. Data were collected in 192 posts, the period was from November 2017 to December 2019, classified into 26 categories, after being treated in the SAS statistical program, they were transformed into 4,992 data. The results from the research analysis were presented in tables and graphs, complemented with prints of some profile posts, to highlight the marketing occurrences in the studied categories. The present research demonstrated, as a result, positive and negative aspects in relation to the work to publicize the Fair on the social network. It points out possible strategies on how to better manage marketing on social media. Based on the theoretical concepts, data and research results presented, it is understood that the communication strategies used in "A-Feira Abaeté" were efficient, and that the digital marketing carried out on Facebook promoted product sales, as well as strengthened the farmers as a social group that carries out important work in the city of Abaetetuba. This work enabled greater visibility for the Fairs, pointing out their importance. The research had a social commitment to help groups of farmers who wish to sell their products directly to customers, using social networks as a dissemination channel, benefiting from their low cost.Dissertação Acesso aberto (Open Access) Saberes tradicionais quilombolas e a política nacional de assistência técnica e extensão rural: o caso do Arapapuzinho (Abaetetuba-PA)(Universidade Federal do Pará, 2019-03-29) GOMES, Rosenilda Botelho; TAVARES, Francinei Bentes; http://lattes.cnpq.br/2305847447719005The quilombola people persevere in the struggle for the constitution of rights and, despite some achievements, are still in the process of accessing them fully. And, with the realization of ATER (Technical Assistance and Rural Extension) in the territory, which represents the scientific technical knowledge and the quilombolas with the traditional knowledge in the development of agriculture. And, with the effectiveness of ATER (Technical Assistance and Rural Extension) in the territory, which represents the scientific technical knowledge and the quilombolas with the traditional knowledge in the development of agriculture. Thus, this dissertation consists of analyzing whether ATER is contributing to the strengthening of family agriculture in the quilombola territory, with regard to productive organization, sustainable management and dialogue with the social and environmental knowledge of these traditional peoples in the community of Arapapuzinho, in Abaetetuba -PA. This research focused on this community where the quilombolas work in agriculture, using the knowledge passed from father to son. It brings to the discussion the role of the State and Social Movements in the National Policy of ATER (PNATER) for the quilombolas; the development of family farming activities through technical guidelines; the knowledge of quilombolas in plantations and crops in agriculture; and, finally, the mediation of the agents of development between the technical-scientific knowledge and the popular knowledge and the contributions of PNATER to the farmers. Through a Case Study, this research is supported by the following authors: Yin (2014); Gil (2008); Minayo (2013) and Triviños (1987), as well as authors who dialogue with the theoretical discussion about knowledge, among them: Diegues (2000, 2001); Cunha (2007) and others. However, we must emphasize the role of the State and those who debate on other issues, in this case ATER, like Schmitz (2003); public policies such as Pierre Muller; and Yves Surel (2000); and, among other themes, Freire (1983, 1987) and many other theorists who are subsidizing this text. Qualitative research, participant observation and semi-structured interviews were used for quilombola farmers, technicians and coordinator of COODERSUS (Cooperative for Work in Support of Sustainable Rural Development), who assisted the farmers, and representatives of the quilombola movement - ARQUIA (Association of Remnants of Quilombos of the Islands of Abaetetuba). The results highlight the strengthening of family agriculture, with the presence of ATER, and the cooperative presents an orientation innovation that seeks the economic, social and environmental interdependence that consolidates a sustainable development model. On the other hand, it shows that local development and productive increase are in the practices of technical knowledge, however, does not detract from traditional knowledge. We also have the resistance of the quilombolas to the technical orientation regarding the agroecological transition, even recognizing the importance of the ATER, these farmers continued to develop the activity of the agriculture and the management of the açaí according to their knowledge. The presence of conflicts and power relations was perceptible in the actions of ATER in the territory.