Navegando por Assunto "Campanha televisiva"

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Acesso aberto (Open Access)
A política na TV: questões identitárias e imaginário urbano
(2008-06) GOLOBOVANTE, Maria da Conceição; VIANA, Rosely Risuenho
This work discusses the relations among media, politics and local identity based on television campaigns of two candidates who ran for Belém-PA City Hall second turn elections in 2004. The objective is to analyze how the city is presented in the rhetoric of ideas proposed by the candidates and how the images of public space are edited in order to justify their actions and get support from spectators.
Acesso aberto (Open Access)
Sim ou Não? O plebiscito no Pará em 2011, estratégias discursivas e sentidos nas campanhas televisivas
(Universidade Federal do Pará, 2015-02-20) AQUINO, Evelyn Cristina Ferreira de; SEIXAS, Netília Silva dos Anjos; http://lattes.cnpq.br/2301685130625189
The purpose of this study was to observe how were the discursive strategies in television campaigns of pro and against fronts the creation of the states of Carajás and Tapajós plebiscite in 2011, in Pará, and what senses offered by these strategies. In 2011, the Pará population went to the polls with a great responsibility at hand: it was the first time that the citizen was called to decide on the creation of states. Provided by the 1988 Constitution, reasoned by the law 9709, which provides the participation of the population to decide on dismemberment of territories and creation of new states and by the Resolution 23,354, which provided for the organization and conduct of the plebiscite campaign, the plebiscite marked the history of country. The ancient longing of territorial reorganization in the Amazon come from its own constitution as a society founded on the myth of the territorial unit. Discussions on the need to reconfigure the state map to allow an administration to reach its area and provide local development also served to give effect to the principles of a political division, with a variety of interests. The campaign on television began on November 11 and ended on 7 December. In all, 80 programs were produced, disseminated to 12h-12h10 and 19h30-19h40. 20 programs were analyzed, 10 "yes" and 10 "no". The analysis was based on assumptions that pro fronts and against the creation of states of Carajás and Tapajós plebiscite in 2011 presented their programs in a process of interaction, one in response to the other, and from also, built their strategies and speeches, and that campaigns have appropriated a historical and cultural process of (re) discursive production about Pará to build their arguments. The methodological procedures involved the use of the method discourse analysis in the dialogical dimension of Mikhail Bakhtin. Other important authors were Antonio Fausto Neto, to understand the discursive strategies; Eliseo Verón on political discourse, enunciation and statement; Vera França and Adriano Duarte Rodrigues, about the discussion of communicative interaction. The analysis showed that fronts campaigns worked with discursive strategies wich have offered two macrospeeches: the discourse of the integrity and unity of the population against the division, by appeals to culture (fronts of the "no") and the discourse of the new states as the only solution to all problems of Pará, through the presentation of economic factors (fronts of the "yes"). Other speeches found were the territorial integrity; developmentalism; the states that have worked; of land area; abandonment and ungovernability; external interference and failed states. Even with the victory of the "no" to the division, the consequences of this result and discussion are far from stagnating. Analyze the plebiscite of TV campaigns was a way of understanding the Amazon. For a complex and heterogeneous region with difficulties to be thought, only a cyclical and amplified methodology may account for its extension not only territorial but, above all, historical, social, political and discursive.