Navegando por Assunto "Empreendedorismo"

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Os desafios do empreendedorismo LGBTQIAPN+: um mapeamento do cenário atual
(Universidade Federal do Pará, 2023-08-03) GADELHA, Gabriel Rodrigues de Oliveira; MACIEL, Marinalva Cardoso; http://lattes.cnpq.br/7097094334421162
Most studies have approached entrepreneurship and Gender and Sexual Orientation Identities from an individual or organizational standpoint, focusing on researching prejudice, discrimination, or how organizations are structuring themselves to tackle these issues. This study aims to delve into the present landscape of LGBTQIAPN+ Entrepreneurship, actively charting the current scientific landscape, and pinpointing the primary barriers and challenges, along with profiling entrepreneurial individuals, exploring management practices, and delving into entrepreneurial motivation. To attain this research goal, we conducted two separate yet interconnected studies. The initial study seeks to define the scientific context surrounding research on LGBTQIAPN+ Entrepreneurship. We accomplished this through a Systematic Literature Review (SLR) based on the works of Kraus et al. (2020), Page et al. (2021), and Tranfield et al. (2003). After applying this method, we were able to outline the scientific framework concerning the topic, uncovering three key research focal points: the existence of LGBTQIAPN+ entrepreneurs and their comparison with heterosexual counterparts, the LGBTQIAPN+ community's entrepreneurial approach, and management theories oriented towards entrepreneurial motivation. Within these research areas, notable aspects include the challenges that LGBTQIAPN+ entrepreneurs face, their entrepreneurial drive, strategies employed, and responses to the heteronormative market. The second phase of the study involved a questionnaire comprising three distinct sections to gauge the landscape of LGBTQIAPN+ Entrepreneurship. Our research sample encompassed diverse gender identities and sexual orientations, extending beyond the confines of gay and lesbian entrepreneurs as studied previously. Our findings confirm the existence of a disparity between entrepreneurial potential and the lack of management practices, support systems, assistance, and investment, all of which collectively hinder the growth and expansion of businesses led by LGBTQIAPN+ individuals. In conclusion, it is evident that LGBTQIAPN+ Entrepreneurship requires an expanded platform for growth, a reduction in prejudice to enable comprehensive entrepreneurial endeavors, increased visibility to acknowledge and resolve their challenges, and enhanced support and assistance to fully harness their potential. Additionally, it is important to note that the scope of this research is bounded by the size of the sample base. As a prospective avenue for future research, we recommend focusing on solutions to identified barriers, conducting case studies for deeper insights into management practices, and proposing projects that promote and foster LGBTQIAPN+ entrepreneurship.
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InovaEnf: protótipo de tecnologia educativa para o desenvolvimento de negócios de enfermeiros
(Universidade Federal do Pará, 2023-05-09) CORREA, Thais de Fátima Aleixo; BOLINA, Alisson Fernandes; http://lattes.cnpq.br/6993371391051944; https://orcid.org/0000-0002-1364-0176; MENEGAZ, Jouhanna do Carmo; http://lattes.cnpq.br/2423764452219953; https://orcid.org/0000-0002-7655-9826
Introduction: Entrepreneurship can provide nurses with a range of possibilities for professional insertion focused on innovation, creation of opportunities and promotion of new actions, so it is necessary that this practice is stimulated. The objective of this work is to develop a prototype of educational technology (TE) for business development of nurses. Method: This is a methodological research divided into two stages. The first stage was the construction of an Integrative Literature Review (RIL), which aimed to identify through the collection of scientific evidence the initiatives of the development of entrepreneurial education; the second methodological stage corresponds to the construction of TE. The sample consisted of nurses from different regions of Brazil identified in the macro project: “Business entrepreneur nurses in Brazil: labor market and training”. After checking the inclusion and exclusion criteria, the participants were contacted and a quantitative of 11 entrepreneurial nurses was obtained. Data collection took place with two groups of entrepreneurial nurses in October 2022 on the Google Meet platform, through Verbalization and Observation Groups, where it was carried out: reality observation; theorization and hypotheses of reality proposed by the methodology of problematization of the Arc de Maguerez. Data analysis was based on the inductive thematic analysis of Braun and Clarke. Results: The RIL is presented in the form of an article submitted in the Brazilian Journal of Medical Education. In the second methodological stage, four themes emerged: characteristics of the entrepreneur; opening of the business; contents of interest; and resources used to undertake. Based on the findings in the literature and the observation of reality, a Prototype of a New Business Program in Nursing was created: InovaEnf. The prototype was developed based on the four themes arising from the meetings, being divided into six stages: Entry and Contract; Training and Modeling; Planning; Execution; Feedback - Presentation of Solutions and Advice; Monitoring. Final considerations: Note the importance of encouraging entrepreneurship in the profession, providing the strengthening of professional autonomy and the conquest of new spaces, using innovation to generate products, services and/ or technology with the potential to promote positive changes in the context that the nurse is inserted.
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Marketing nos negócios de enfermeiros empreendedores no Brasil: uma análise na rede social Instagram
(Universidade Federal do Pará, 2023-08-31) FONTES, Victoria Malcher Silva; MENEGAZ, Jouhanna do Carmo; http://lattes.cnpq.br/2423764452219953; https://orcid.org/0000-0002-7655-9826
INTRODUCTION: For nurse entrepreneurs, it is essential to understand the dynamic business environment, which includes marketing strategies. Reason of prosperity or decline of enterprises, hold of marketing skills is among the fundamental bases to undertake. In the Covid 19 crisis, the importance of the latest version of marketing, digital, was highlighted. An indispensable tool in this context is the social network Instagram. OBJECTIVE: To analyze how entrepreneurial nurses use marketing in their businesses through the social network Instagram. METHOD: Quantitative documentary study, conducted in a virtual way, to analyze the profiles of 25 entrepreneurial nurses in the social network Instagram. Data collection occurred between 08/02 to 15/02 of 2023. Google Forms was used, with a questionnaire containing 48 topics divided into 3 sections. Data analysis relied on Microsoft Excel software. Descriptive statistics were performed, which involved calculating the mean, maximum and minimum value of the data. Absolute and relative frequencies were also calculated. RESULTS: Mostly, the profiles analyzed are categorized as professional accounts (92%, n=23) in "medicine and health" (24%, n=6). The highest frequency of entry to Instagram occurred in 2019 and 2020 (32%, n=8). They use Instagram tools: Stories (56%, n=14), bio (96%, n=24), highlights (96%, n=24). In the visual dimension, they use personal photos in the profile (68%, n=17); they have a brand or logo (100%, n=25); the visual identity is identified in most profiles (60%, n=15). They do not adopt sustainable positioning (96%, n=24). Regarding products, businesses offer a variety of products/services within their niches. With regard to pricing, participants may face challenges in effectively communicating their pricing. In the square aspect, positive aspects are observed, such as the provision of services outside their cities and the freight/delivery option. When it comes to promotion, businesses advertise, show sales force, engage with followers, and partner. CONCLUSION: In general, the profiles present several marketing strategies, and align with the classic concept of meeting the needs generating profit. It is concluded that basic but effective marketing strategies are already applied, a novelty would be to conduct these strategies as a series of interrelated events.
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A mulher empreendedora na Amazônia: um estudo de caso acerca da educação familiar empreendedora e a influência na renda doméstica
(Universidade da Amazônia, 2019-11) DAMASCENO, Andrelie Tavares Braga; SCHIMITH, Cristiano Descovi; GOMES, Tamires Eduarda da Rocha; LEITE, Icaro Alexandre Barbosa
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Percepção de enfermeiros empreendedores sobre competências necessárias para empreender na enfermagem
(Universidade Federal do Pará, 2022-08-01) AMARAL, Thayza Mirela Oliveira; SANTOS, José Luís Guedes dos; http://lattes.cnpq.br/3536073293931659; https://orcid.org/0000-0003-3186-8286; MENEGAZ, Jouhanna do Carmo; http://lattes.cnpq.br/2423764452219953; https://orcid.org/0000-0002-7655-9826
Introduction: Competence is linked to knowing and doing with quality. The development of competences does not require interaction in which the work is carried out, to result in the full exercise of the profession. This study has studies on the management of entrepreneurs as a competence to undertake. Method: This is a study with a qualitative approach, derived from a macro-project entitled “Business Entrepreneurs Nurses in Brazil: Labor Market and Training”. The participants were business entrepreneurs nurses, with a working time of 42 months or more. The selection criteria were: (1) being a nurse; (2) have responded to Phase 1 of the macroproject; (3) have current or previous entrepreneurial activity for at least 42 months. For exclusion, there were: (1) nurses working in an entrepreneur not related to nursing work (2) away from the activity for any reason. The October collection was carried out in the period from July to October 2021, through a video call or sending the answers by Whatsapp. For qualitative data analysis, Bardin's content analysis was used, in addition to the use of the IRaMuTeq software. Results: It was verified textual, that the software did not create 200 texts, obtained 67 text segments, reclassified them in 14,619 occurrences and 2,410 forms, in addition to 1,21 hapax. Entrepreneurs and Entrepreneurs of Skills, Entrepreneurs and Entrepreneurs Developing Competencies in Entrepreneurs and Entrepreneurs of Nursing, as well as Challenges in Entrepreneurs and Entrepreneurs by Entrepreneurs of Nursing. Conclusion: Through this, it was possible to know the perspective of entrepreneurial scholars regarding the skills used in their practice. Knowing this process not only strengthens the entrepreneurial practice in nursing, but is also a means to expand entrepreneurship both in training spaces and in work environments.
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Sustentabilidade de empreendimentos econômicos solidários: análise da Cooperativa dos Fruticultores de Abaetetuba
(2013-10) SILVA, Anderson Roberto Pires e; BARBOSA, Maria José de Souza; ALBUQUERQUE, Francivaldo dos Santos
The study aims to analysis the incubation processes, a social technology to the sustainability of solidarity economic enterprises. This work shows the Technological Incubator of Popular Cooperatives and Enterprises Solidarity (ITCPES), a program of teaching, research and extension to the "Cooperativa de Fruticultores de Abaetetuba (COFRUTA)". We started from the exploratory-descriptive in a qualitative and quantitative approach to demonstrate the process on dimensions of sustainability as: economic, social, political, management and training. Came to the result that the Incubator contributes to the sustainability of COFRUTA, especially with regard to planning, control and the need to diversify production.