Navegando por Assunto "Feiras"

Agora exibindo 1 - 3 de 3

Acesso aberto (Open Access)
Agricultura familiar e redes sociais: uma análise dos trabalhos de marketing digital no Facebook
(Universidade Federal do Pará, 2021-12-14) PUSTILNIK, Graciele dos Prazeres; SCARTON, Luciana Maria; http://lattes.cnpq.br/8583116292398764; CLAUDINO, Livio Sergio Dias; http://lattes.cnpq.br/1618090996273410; https://orcid.org/0000-0002-1261-1533
This research investigated the digital marketing strategies used in the Family Farming Fair of Abaetetuba profile on Facebook. The research context was a family farming fair in Abaetetuba, located in the Baixo Tocantins region of Pará, investigating the occurrence of digital marketing present in the “A-Feira Abaeté” profile on Facebook; configuring the search field as the virtual one. The methodology consisted in a Case Study on Facebook. The method used was Netnography with statistical support for processing the data collected from the Facebook profile. Data were collected in 192 posts, the period was from November 2017 to December 2019, classified into 26 categories, after being treated in the SAS statistical program, they were transformed into 4,992 data. The results from the research analysis were presented in tables and graphs, complemented with prints of some profile posts, to highlight the marketing occurrences in the studied categories. The present research demonstrated, as a result, positive and negative aspects in relation to the work to publicize the Fair on the social network. It points out possible strategies on how to better manage marketing on social media. Based on the theoretical concepts, data and research results presented, it is understood that the communication strategies used in "A-Feira Abaeté" were efficient, and that the digital marketing carried out on Facebook promoted product sales, as well as strengthened the farmers as a social group that carries out important work in the city of Abaetetuba. This work enabled greater visibility for the Fairs, pointing out their importance. The research had a social commitment to help groups of farmers who wish to sell their products directly to customers, using social networks as a dissemination channel, benefiting from their low cost.
Acesso aberto (Open Access)
Feiras-livres e feiras de exposição: expressões da relação cidade-floresta no sudeste paraense
(Universidade Federal do Pará, 2015-02-19) NUNES, Débora Aquino; TRINDADE JÚNIOR, Saint-Clair Cordeiro da; http://lattes.cnpq.br/1762041788112837
Based on theories of circuit of the urban economy of Milton Santos and of the everyday life of Henri Lefèbvre, the reflections of this study are in line with the theme: the relationship city-florest in the eastern Amazon. Analyze this relationship in the face of actual regional dynamics is our main goal. Thus, free fairs and exposition fairs in the city of Marabá appear as empirical clippings, because it are representatives spaces of changes and continuities of the city-forest relationship in southeastern paraense. For this, we used the following instruments: a) theoretical and conceptual bibliographic review of issues, theories, concepts and notions relevant to the search; b) bibliographic review of historical and geographical character and secondary data survey about southeastern paraense, city of Marabá and its free fairs and exposition fairs, and also about public policies relevant to relationship between city and forest; c) photographic survey in the free fairs and Agricultural Exposition Fair of Marabá (EXPOAMA); d) systematic observation field on the interaction city-forest; e) realization of individual interviews recorded with semi-structured questions applied in the technicians, planners and public officials linked to planning and management of Marabá; in the representatives of the free fairs; in the representatives of the Farmers Syndicate of Marabá (SPRM) and of the Commercial and Industrial Association of Marabá (ACIM); in the frequenters of fairs; in the workers of free fairs; and representatives of companies participants of the EXPOAMA; f) analysis and systematization of data collected on the theoretical-conceptual framework previously defined and reviewed. The forest is denied and removed in benefit of the economic production and capitalist everyday life in southeastern paraense. In this context, is highlighted the role of mining and agricultural activities. The state produces and provides the basis for this process, which destroys traces of the past and build new representations and socio-spatial relations in region. Thus, the spaces that gain prominence are insert in the logic of modernity, such the exposition fairs. That fairs are oriented by exchange value and by absence of the forest, serving as windows within the national and international market. The modernity in Marabá along with the negation of the forest invades even the spaces of free fairs. This fairs has an important role in the reproduction of social groups with lower purchasing power, and have been invaded, increasingly, by extra-regional products and distant logical. Neglected by the actions and interventions government, the free fairs are treat sectorally, ignoring the agro-extractive activities practiced and possible. Thus, in Marabá and its relationship with its surroundings, the forest is deny in its multidimensionality (economic, ecologic, symbolic and ludic).
Acesso aberto (Open Access)
Mostra de História em processo de interação escolar no Ensino Médio: um estudo sobre ensino aprendizagem na escola estadual “Benício Lopes”, Castanhal-Pa
(Universidade Federal do Pará, 2022-04-14) LIRA, Vascilene da Silva; NUNES, Francivaldo Alves; http://lattes.cnpq.br/4125313573133140; https://orcid.org/0000-0002-2750-0625
The History Exhibition, held at the Benício Lopes State School (located in the municipality of Castanhal-PA), presents itself as a proposal for a pedagogical instrument that aims to assist in the teaching-learning process within the Teaching of History, using theoretical approaches based on the School Culture and Historical Education, appropriating the prior knowledge and baggage brought by the student on different themes, resulting from their personal experiences and linking them to school historical knowledge, relating these themes within a political-social as well as a theoretical context -methodological in the perspective of contributing to a significant historical learning, thus contributing to the formation of a critical-reflective historical conscience on the part of the students, seeking to help in their own perception of the world and action on it. This proposal also uses the format of School Fairs / Exhibitions in order to promote greater school interaction of the participating students, instigating a greater proximity to the discipline of history, arousing their interest in a more didactic and attractive way.