Navegando por Assunto "Interaction and Market"

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A Pragmática comunicativa em uma feira de Belém
(Universidade de São Paulo, 2017-08) XAVIER, Fábio Rodrigo de Moraes; CASTRO, Marina Ramos Neves de; CASTRO, Fábio Fonseca de
This article aims to reflect on the communicative pragmatic present on the Guamá market, located in Belém, in the Brazilian Amazon. We seek to observe, from an ethnographic approach, the social movement and the communicative interaction practices of the subjects there, in relation to the dynamics of space occupation and the disposition of the goods sold there. The research evidences the organizational structure in its intersubjective dynamics, and, from this perspective, we observe the development of the idea of place and identification that people develop with this place within aesthetic processes. For this reflection, this article uses studies by the theorist Maffesoli, who addresses locality and social practices in daily life. We also use a study by Schutz to interprete social practices through typification in social structures; also, we use the understanding on social form by Simmel.