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Navegando por Assunto "Marketing"

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    As abordagens do comportamento de consumo cross-cultural e a visão diversificada do capitalismo: divergentes?
    (Universidade da Amazônia, 2015-11) COSTA, Everaldo Marcelo Souza da; CABRAL, Eugênia Rosa; RAVENA, Nírvia
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    Bibliotecário imagem social ou clichê: um estudo prático do marketing informacional do curso de Biblioteconomia/UFPA na Escola Brigadeiro Fontenelle
    (Universidade Federal do Pará, 2015) OLIVEIRA, Alessandra Nunes de; CASTRO, Jetur Lima de
    Introduces the practice of informational marketing as an object of study, to curb the stereotypes that exist about the image of the professional librarian. The goal of this research is to analyze the design of the 2nd and 3rd year students of E.E.E.F.M. Brigadier Fontenelle, with respect to the course Library. The method used is the qualitative and quantitative research. The results examine the points cause the stereotypes of the occupation of librarian and library science. The research concludes, showing the testimony of some students, after the lecture held at school, and as they note the inclusion of the librarian regarding the fields of expertise in library science and its real image front of society.
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    Formação, transformação e expansão dos quintais agroflorestais de agricultores familiares da Cooperativa D’Irituia, Pará
    (Universidade Federal do Pará, 2019-12-27) SILVA, Sinara Dias; SABLAYROLLES, Maria das Graças Pires; http://lattes.cnpq.br/0250972497887101; KATO, Osvaldo Ryohei; http://lattes.cnpq.br/4241891652832872; https://orcid.org/0000-0002-2422-9227
    The various problems caused by the cutting and burning process demonstrate how important the soil is for the family farmer, so the use of management practices that enable nutrient cycling through the maintenance of organic matter and soil micro-life are essential. Therefore, this research aims to analyze the process of formation, transformation and expansion of agroforestry yards in family farmers production systems of Cooperative D'Irituia, Pará. To meet this proposal, it was decided to use a methodology based on the theoretical bases of the systemic approach. For this, 23 families of family farmers from the D'Irituia cooperative who have agroforestry yards and five key informants from the main institutions linked to rural dynamics were selected. of the municipality. The methodological tools adopted consisted of historical interviews, secondary data, semi-structured questionnaires, typology and chronicles of the establishments. The results showed the external factors that influenced the formation of agroforestry yards were the credit public policies such as FNO and Proambiente; the Secretary of Agriculture of Irituia and the cooperative D'Irituia itself. The agroforestry yards found in Irituia have a great diversity of species, including fruit and annuals. It is noteworthy that in 74% of the areas where agroforestry yards are currently installed were capoeira areas and 13% in fields. Through the typology it was possible to form two large groups, besides one of the main factors responsible for the transformation and expansion of agroforestry yards is the need to increase production. With the chronicles of the establishments we can observe that the events identified over time was not always the motivating factor of the changes identified within the agricultural establishments, however, it affected the two groups represented here, but differently. Therefore, it can be concluded that the agroforestry systems found today in the municipality of Irituia are of great importance in guaranteeing food sovereignty as well as in the socioeconomic development of these families, besides having an important role in environmental preservation.
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    Marketing nos negócios de enfermeiros empreendedores no Brasil: uma análise na rede social Instagram
    (Universidade Federal do Pará, 2023-08-31) FONTES, Victoria Malcher Silva; MENEGAZ, Jouhanna do Carmo; http://lattes.cnpq.br/2423764452219953; https://orcid.org/0000-0002-7655-9826
    INTRODUCTION: For nurse entrepreneurs, it is essential to understand the dynamic business environment, which includes marketing strategies. Reason of prosperity or decline of enterprises, hold of marketing skills is among the fundamental bases to undertake. In the Covid 19 crisis, the importance of the latest version of marketing, digital, was highlighted. An indispensable tool in this context is the social network Instagram. OBJECTIVE: To analyze how entrepreneurial nurses use marketing in their businesses through the social network Instagram. METHOD: Quantitative documentary study, conducted in a virtual way, to analyze the profiles of 25 entrepreneurial nurses in the social network Instagram. Data collection occurred between 08/02 to 15/02 of 2023. Google Forms was used, with a questionnaire containing 48 topics divided into 3 sections. Data analysis relied on Microsoft Excel software. Descriptive statistics were performed, which involved calculating the mean, maximum and minimum value of the data. Absolute and relative frequencies were also calculated. RESULTS: Mostly, the profiles analyzed are categorized as professional accounts (92%, n=23) in "medicine and health" (24%, n=6). The highest frequency of entry to Instagram occurred in 2019 and 2020 (32%, n=8). They use Instagram tools: Stories (56%, n=14), bio (96%, n=24), highlights (96%, n=24). In the visual dimension, they use personal photos in the profile (68%, n=17); they have a brand or logo (100%, n=25); the visual identity is identified in most profiles (60%, n=15). They do not adopt sustainable positioning (96%, n=24). Regarding products, businesses offer a variety of products/services within their niches. With regard to pricing, participants may face challenges in effectively communicating their pricing. In the square aspect, positive aspects are observed, such as the provision of services outside their cities and the freight/delivery option. When it comes to promotion, businesses advertise, show sales force, engage with followers, and partner. CONCLUSION: In general, the profiles present several marketing strategies, and align with the classic concept of meeting the needs generating profit. It is concluded that basic but effective marketing strategies are already applied, a novelty would be to conduct these strategies as a series of interrelated events.
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