Navegando por Assunto "Redes sociais na internet"

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Acesso aberto (Open Access)
A ciberpublicidade e as interações em rede: estudo exploratório sobre práticas de consumo no Facebook
(Universidade Federal do Pará, 2017-03-31) SOUSA, Thatianne Silva; MARQUES, Jane Aparecida; http://lattes.cnpq.br/1197835678797660
This dissertation aims to study the interactions and practices of cultural and media consumption that are established in the space of social media on the internet, more specifically on Facebook, as from cyberpublicities. This is a theoretical and empirical research of an exploratory nature, using non-participant observation and content analysis to understand the relationship between social media on the Internet, interaction, cyberpublicity and consumption. It begins with the premise that, with digital technologies, there is a reconfiguration in the communication relations and in the cyberspace: the subjects acquire new roles, increasing their possibilities of speaking; There is a growing presence of brands; and the presentation of new advertising strategies - cyberpublicity - in an attempt to dialogue with this new subject - the cyber consumer. Four advertisements were selected, two of which are national and two are local (in Belém-PA), for the analysis of the subjects' interactions in the respective brands’ fan pages. These relational dynamics between subjects, brands and advertising are built from the interactions mediated by the computer, pointing to new practices of cultural and media consumption. According to the results analysis, different types of interactions were identified: those dealing with cyberpublicity; those that establish relationship with the advertiser; those that are characterized by interagent tagging; and symbolic reactive interactions. These different interactions reflect the functioning of social networks on the Internet when subjects interact with cyberpublicity and demonstrate that there is opportunity for brands to manifest and present their advertising content to cyberconsumers, regardless of the size of the company and the place of performance, as occurs with the local brands. Based on the analysis of these interactions in networks, stands out the importance and the challenge of this investigation, considering all interactors (humans and machines) and having cyberpublicity as mediator in this process.
Acesso aberto (Open Access)
Depois de todo esse tempo? Sempre: um estudo de interações e experiências estéticas de fãs brasileiros e belgas da saga Harry Potter
(Universidade Federal do Pará, 2018-09-27) FLORÊNCIO, Felipe Jailson Souza Oliveira; GEERTS, David; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906
This research aims to understand how interactions and experiences of Brazilian and Belgian fans with the Harry Potter saga constitute communication processes, having as a starting point their practices in social media on the Internet. For this, we carried out a comparative study with ten Brazilian participants and eight Belgian participants, through a methodological arrangement constructed with inspiration in principles of ethnography for the Internet (HINE, 2000; 2015), from the combination of qualitative methods: online observation of participants' social media on the Internet during 30 days, semi-structured interviews with these participants (BLANDFORD; FURNISS; MAKRI, 2016), description and comparison of the data obtained in the online observation and articulation of it with the thematic analysis (BRAUN; CLARKE, 2006) of the data obtained in the interviews. The research has as main theoretical contributions the relational approach of Communication (FRANÇA, 2016a, 2016b, 2018a) and studies in Aesthetics of Communication (BARROS, 2016; BRAGA, 2010; CARDOSO FILHO, 2011, 2016; DEWEY, 2010; DUARTE, 2012, 2014, 2016; GUIMARÃES, 2016; JIMENEZ, 1999; MARQUES, MARTINO, 2015; MARTINO, 2016, PICADO, 2014, 2016), social media on the Internet (RECUERO, 2014; 2017), fans (COSTA, 2018; HILLS, GRECO, 2015) and mediatization (BRAGA, 2011). As a result of the study, we obtained a comparison between the types, formats, references, elements and feelings involved in the online interactions collected in the social media of the participants, as well as identifying, from the thematic analysis, seven dimensions of the communication processes of these subjects, related to these online interactions: contexts, feelings, relations, practices, temporalities, being fan and experiences. We also analyzed a keyword definition activity in the interviews with the participants, through which it was possible to relate the feelings involved in their online interactions with their experiences.