Navegando por Assunto "Semiotic conversion"

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Espetáculos Culturais Amazônicos: a festa como resistência e experiência estética
(Universidade Federal do Pará, 2023-03-24) LIMA, Nair Santos; AMARAL FILHO, Otacílio; http://lattes.cnpq.br/2605877670235703; https://orcid.org/0000-0001-5467-8528
The thesis deals with the Amazonian cultural festivals with an emphasis on cultural shows, which, over time, have been re-signified from their traditional places. The visibility of these events occurs through mediatization, a process obtained by the technological means of communication and enhanced by a model of globalization, which naturalizes them as a marketing product. In conducting the research, the difference between "Amazonian festivals", which are cultural manifestations within the scope of the Brazilian territory (Legal Amazon), and "Amazonian cultural festivals" - culminating with the "Amazonian cultural shows", which are those constituted of the aesthetic experience of the imaginary of these populations and, therefore, typical of the riverside or caboclo culture. It was noticed, even though the term “caboclo” has been reconfigured since the knowledge of these peoples revealed a unique importance in the cultural context and inserted in the academic spaces of the various sciences, consubstantiated, above all, in the idea of a specific Amazonian culture, of intrinsic characteristics of the Amazonian being, as well as the understanding of Amazonian researchers on the subject. The locus of enunciation takes place in the cities of Juruti and Santarém, in the state of Pará and in the city of Parintins, in Amazonas, whose corpus of analysis are the festival of the tribes, the festival of Sairé, and the folkloric festival of Parintins. Bibliographical research was the procedure that conducted all phases of this study and the analysis of the phenomenon is theoretically and methodologically based on semiotic conversion – mental activity of a symbolic nature produced by human thought and which acts in the production of new meanings. The corpus is based on three documentaries contemplated by the Aldir Blanc law referring to the three parties, however, other audiovisuals about the environment of the parties posted on YouTube, and selected by criteria of relevance, representativeness and participation of the organizers and/or “party makers”. served as support for the analysis. From this perspective, it is understood that the Amazonian cultural shows are means of expressiveness and resistance of a culture that operates as a form of communication, and that through the YouTube platform and languages of digital or mediatized communication, the place is transposed, gains visibility, profit and produces new meanings, whether through the re-establishment of belonging ties with the local culture or the ways of celebrating and being- together.