Navegando por Assunto "Social network analysis"

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Acesso aberto (Open Access)
Marketing nos negócios de enfermeiros empreendedores no Brasil: uma análise na rede social Instagram
(Universidade Federal do Pará, 2023-08-31) FONTES, Victoria Malcher Silva; MENEGAZ, Jouhanna do Carmo; http://lattes.cnpq.br/2423764452219953; https://orcid.org/0000-0002-7655-9826
INTRODUCTION: For nurse entrepreneurs, it is essential to understand the dynamic business environment, which includes marketing strategies. Reason of prosperity or decline of enterprises, hold of marketing skills is among the fundamental bases to undertake. In the Covid 19 crisis, the importance of the latest version of marketing, digital, was highlighted. An indispensable tool in this context is the social network Instagram. OBJECTIVE: To analyze how entrepreneurial nurses use marketing in their businesses through the social network Instagram. METHOD: Quantitative documentary study, conducted in a virtual way, to analyze the profiles of 25 entrepreneurial nurses in the social network Instagram. Data collection occurred between 08/02 to 15/02 of 2023. Google Forms was used, with a questionnaire containing 48 topics divided into 3 sections. Data analysis relied on Microsoft Excel software. Descriptive statistics were performed, which involved calculating the mean, maximum and minimum value of the data. Absolute and relative frequencies were also calculated. RESULTS: Mostly, the profiles analyzed are categorized as professional accounts (92%, n=23) in "medicine and health" (24%, n=6). The highest frequency of entry to Instagram occurred in 2019 and 2020 (32%, n=8). They use Instagram tools: Stories (56%, n=14), bio (96%, n=24), highlights (96%, n=24). In the visual dimension, they use personal photos in the profile (68%, n=17); they have a brand or logo (100%, n=25); the visual identity is identified in most profiles (60%, n=15). They do not adopt sustainable positioning (96%, n=24). Regarding products, businesses offer a variety of products/services within their niches. With regard to pricing, participants may face challenges in effectively communicating their pricing. In the square aspect, positive aspects are observed, such as the provision of services outside their cities and the freight/delivery option. When it comes to promotion, businesses advertise, show sales force, engage with followers, and partner. CONCLUSION: In general, the profiles present several marketing strategies, and align with the classic concept of meeting the needs generating profit. It is concluded that basic but effective marketing strategies are already applied, a novelty would be to conduct these strategies as a series of interrelated events.
Acesso aberto (Open Access)
Uma metodologia para acompanhamento e monitoramento de intervenções de formação baseada em análise e mineração de redes sociais
(Universidade Federal do Pará, 2016-03-03) SILVA, Aleksandra do Socorro da; COSTA, João Crisóstomo Weyl Albuquerque; http://lattes.cnpq.br/9622051867672434; FRANCÊS, Carlos Renato Lisboa; http://lattes.cnpq.br/7458287841862567
Despite advances in the quality and availability of information and communication technologies (ICT), the level of access and skills in using these resources remains unequal. This is particularly evident in developing countries. To reduce the gap between these levels of employing ICT, organizations (both public and private) invest in the expansion of infrastructure by providing ICT access and ICT training through ICT interventions. In this thesis, it is shown that there is a gap in current approaches to monitor and evaluate large-scale ICT training interventions. Therefore, a methodology is proposed based on the links between participants, social networks analysis and mining. The links represent that participants are at the stage of technological appropriation. This methodology is structured in different levels with specific purposes: (i) to analyze whether there is an intensification of links according to the time in the training; (ii) to analyze the influence of the role or participant's location in communities/clusters; (iii) identify participants with higher participation in training or detect variables associated with low participation. The study scenario for the application of the methodology is the qualification of individuals in Telecentros.BR Program — created in Brazil to install telecenters and qualify individuals to use ICTs. We found that (i) the analysis of interactions in different time periods reflects the objectives of each phase of training, highlighting the increased density in the phase in which participants develop and disseminate their projects; (ii) analysis according to the roles of participants (i.e., tutors or monitors) reveals that the interactions were influenced by the training center (or region) to which the participant belongs (that is, a community contains mainly members of the same region and always with the presence of tutors, contradicting expectations which aimed for intense collaboration of the participants, regardless of the geographic region); (iii) participants of the northeast region of country are associated with the highest degree centrality in social networking platform; (iv) several participants who had low degree centrality reported that the internet was unstable, especially in the north of country.