Navegando por Assunto "TV aberta"

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Acesso aberto (Open Access)
Publicidade e ciência: narrativas na tv aberta
(Universidade Federal do Pará, 2017-03-22) SOUZA, Weverton Raiol Gomes de; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906
The objective of this dissertation is to understand how science is used in the narratives of advertisements broadcasted, between June and September of 2013, on TV Liberal and Record Belém broadcasters, both located in Belém, Pará. Our proposal is an outcome of the research “Representations of Women Scientist at Brazilian TV and on Teenagers Imaginary”, in which we perceived the occurrence of the utilization of science on advertisements in the program schedule of free-to-air TV. Using the data collected in that research, we made a new corpus of 83 advertisements aiming to analyze how science configure the advertising narratives. With the research and bibliographic review, we saw that advertising is heavily articulated to the market and our day-to-day lives, revealing itself as a mediation of communicational processes and a model constructor (TOALDO, 2005; GOMES, 2008; PIEDRAS, 2009; TRINDADE, 2012; MOTTA, 2013). To analyze the use of science in these narratives and discuss the relation that this use stablishes on society, we follow the analytic proposal of Motta (2013) that consists on seven acts. These analytic acts allow us to decompose and recompose the narratives focusing on the processes of communication that pass through television advertisements. We identified and discussed nine strategies of science utilization on the construction of advertising narratives, which are: (i) the scientific component; (ii) the scientific environment; (iii) the invitation to experimentation; (iv) the relation with innovation; (v) fiction and reality; (vi) the scientific animations and illustrations; (vii) the specialist and scientist characters; (viii) the celebrity characters; (ix) and the non-specialist characters. Those strategies stablish a notion that the scientific knowledge is a source of solutions to everyday problems by providing a creation and innovation environment capable of generating technologies that promote new social practices and are incorporated to the daily lives of the social subjects.
Acesso aberto (Open Access)
TV aberta no Marajó: usos e apropriações pelos moradores da comunidade São Pedro em Breves-Pará-Amazônia
(Universidade Federal do Pará, 2012-06-25) RODRIGUES, Ronaldo de Oliveira; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906
The focus of this research was to investigate the role of mass media and their production in communication processes from the analysis of the uses and appropriations of the content of network TV by residents of the São Pedro community (Breves-Marajó-Pará). From reception study carried out for three months, and previous visits to the official date of field activities, was formed the corpus, which includes a set of statements of community residents, in which the record was made either by exploiting “the cues symbolic" from the technique of ethnographic observation of communication, now considering techniques such as oral history or focus group. Elected to three groups - children, adolescents and adults - so that one could compare and discuss the research results regard to the uses and appropriations of the content of television programs. Identified that television takes on religious significance in a traditional catholic community, even considering the strong presence of other mediations. Furthermore, television formats and genres shape, decisively, the communication processes of each group investigated. It was also found that the telenovela is the programming that acts as an element of communication integrating family streamlining the daily lives of residents and focusing, including, the reception of other media products, indicating significant aspects for understanding the role of mass media in the communication processes in the Amazonia.