O artesanato urbano como valor agregado à Moda Autoral produzida na cidade de Belém-Pará

Abstract

The present research makes the relationship between urban handcraft an authorial fashion production in the city of Belém, in the state of Pará, Brazil, after the researcher has discovered that the wish to create fashion products with local identity has led the people of the region to search new local resources to make clothes and accessories with characteristics that could make them different in today’s globalized world, and that the difference is linked with the local culture. The research starts with the investigation of the interfaces of fashion, art and handcraft, showing that this last one can be considered one of the kinds of representation of the local identities. It also shows how the local fashion designers are trying to find their cultural roots in order to face the process of hybridization caused by the acceleration of history. Authors like Nestor Garcia Canclini, Zygmunt Bauman, Pierre Bourdieu e Gilles Lipovestsky give the theoretical support for the researcher’s perception that the access to a wide variety of goods, facilitated by globalization can make it easier to combine them and help designers create new things. Methodologically, the research has been developed by the analysis of the work of four fashion designers who have dared to add the value of handcraft with some local resources like tururi fiber, curauá fiber, fish leather and a new kind of rubber called encauchado to make clothes and accessories that can have original looks. Other authors like Stuart Hall, Lars Svendsen, Carol Garcia and Ana Paula de Miranda also contribute to the researcher’s conclusion that to create fashion production is to create behavior and in today’s market context, handcraft can be the great value that could be aggregated to fashion.