Visto, logo existo: moda, sociabilidade feminina e consumo em Belém no limiar do Século XX

Abstract

The dissertation discusses the women's clothing in Belém in the first two decades of the twentieth century, trying to understand the multiple meanings given to women's clothing by women themselves and by the chroniclers of magazines and newspapers that circulated in the major city of Pará as A Semana, Belém Nova, A Tarde, A Palavra, Folha do Norte among others. In this regard, the discussions turn to the relationship between the consumption of fashion elements and the advance of modernity in Belém, with the backdrop of the profound transformations undergone by the urban city in the early decades of the twentieth century, marked by the crisis in the later business of rubber. They reveal themselves so the quest for change in some of these women constructed from cutting the hair, the length of skirts, the construction of a new look, and concerns play spaces beyond the ambience of the private. Thus, sociality built by many elite women, suggests a questioning of its social role in that fashion, sometimes functioned as non-verbal speech.