A Amazônia codificada: a configuração narrativa da comunicação institucional

Abstract

This dissertation aims to comprehend how the sustainability narratives about Amazon are configured in Amazônia Viva magazine, an institutional journal that works on sustainability in the relationship between company and society. We also seek to understand the communicative dimension present in this relationship, de symbolic dimension of Amazonian imaginary representation and the aesthetic codes of Amazon’s identification in the visual and written narrative of the magazine. We start from the analysis of the mechanisms of narrative construction about the Amazon from the perspective of the Amazônia Viva magazine, monthly publication, produced and chartered in Pará's newspaper O Liberal, owned by the Rômulo Maiorana Organizations, sponsored by the mining company Vale S/A, The second largest mining company in the world. As theoretical-methodological procedures, we used narrative analysis, with inspiration in the hermeneutic phenomenology proposed by Paul Ricoeur, and methodological procedures based on the seven narrative analysis movements proposed by Motta. As the corpus analysis we selected 14 covers and cover stories, chosen by its level of relation with the sponsoring company and the development of sustainability theme, a way of understanding the construction of institutional narrative in the social context which it is inserted.