Internet e agricultura familiar: algumas percepções sobre as mudanças no meio rural

Abstract

This paper discusses how the Internet can influence the livelihoods of family farmers, since it can be seen a double consequence, being, on the one hand, the Internet as a generator of information and knowledge and, on the other hand, such a tool as a way of homogenizing and/or massifying the rural environment. It will analyze the transformations in the brazilian countryside trying to elucidate the repercussion of the Internet in the culture and way of life in the rural environment through the process of innovation and technological development. Subsequently, the rural will be treated “inside the gate”, taking into account the farmers, their families, the issue of land and labor; and "out of the gate," reflecting on farmers, their organizations and the market, to finally finish the paper discussing the challenges for rural development from the perspective of the media. It could be perceived in the course of the discussion, the Internet, because it was newly inserted in the field, has not sufficiently affect livelihoods of family farmers, but when they become aware of its potential, this will become an important tool in property.