Festa e fé: o afeto como produtor da comunicação midiática no espetáculo Çairé de Alter do Chão

Abstract

This dissertation reflects on the communicational phenomenon that occurs from the sense that the community of Alter do Chão confers to the cultural spectacle of Çairé. It analyzes culture in postmodernity, tradition and invention of the party in daily and routine activities in a study of interactions. Based on the study of the lived human, it seeks to understand the communicability of feelings from the perspective of the sensitive, from what affects the other, from the change of life and from the transformations suffered in the community with the cultural consumption of Çairé. Through participant observation, during and after the event, he investigates the changes faced in the community, the mediatization of the feast and the introduction of amazonian legends, such as that of the porpoises in the Çairé, which has the first records of its origin in the evangelizing missions of the Jesuit priests with the Indians Borari, 350 years ago, in the village of Alter do Chão, in Santarém, in western Pará.