O movimento da Zwanga African fashion: comunicação e moda ativista como prática decolonial na Amazônia-amapaense

Abstract

The thesis analyzed the understanding of the communicative experience of women who participated in the fashion shows proposed by Zwanga in the 2020, 2022 and 2023 editions, as well as a small sample of men who participated in the 2023 edition. Studying Zwanga as a locus of doctoral research transcends fashion, as it articulates the creative economy, entrepreneurship, and the restoration of the self-esteem of Afro-Brazilians. The theoretical foundation was based on the works of researchers from the Amazon como Amaral Filho (2016), tendo suas idéias reforçadas em autores como Tarcízio Silva (2020), Joaze Bernardino-Costa, Nelson Maldonado-Torres e Ramón Grosfoguel (2018) e Molefi Kete Asante (2009) who strengthen the ideas about decoloniality based on local culture, racism,maraçá, quilombismo and other manifestations of Afro-Amapaense culture and an important approach to Zwanga and other cultural manifestations of Amapá . Communication research is basic in nature, using as a case study the means for investigating the Afro-Amazonian traditions and heritages that permeate the Zwanga movement. Under this approach, we opted for an explanatory and participatory type of research – since the author is part of and knows himself in this process, to study specific phenomena, in an analytical and critical way, referring to the universe of Afro-entrepreneurial fashion in Amapá – the experience of Zwanga. For data collection and analysis, several open interviews were used with the Afroentrepreneur and semi-structured interviews with women and men who participated in Zwanga's fashion and social events between the period 2020–2023.