Educação ambiental e estratégias empresariais na área portuária: um estudo da Companhia Docas do Pará (CDP)

Abstract

Since ECO-92 there was a substantial increase in stock for Environmental Education (EE) in Brazil and word, linked to various segments of society, social movements, neighborhood, associations, NGOs, schools, universities, research institutions and companies. EE‟s shares gained visibility in the business sector, particularly in the port area, the object of interest of this work. This thesis aims to analyze critically the logic of the introduction of EE port in the business sector an its impacts, from the analysis of the Companhia Docas do Pará (CDP). Studies of EE in the port sector not clarify the intentions of "economic order" to adopt environmental programs. We assume that EE is a field of knowledge of systemic character. Following the notion of field of Pierre Bourdieu, we show that the logic of the introduction of EE is to accumulate “symbolic capital” (credit/recognition) to achieve the legitimacy of the modus operandi business, showing his actions as sustainable. This allows you to promote a good image of the company, with the conquest of stamps and certificates. It was observed that there was building a “habutus eco-logical”, reproduced in labor relations by the professional qualification, in o other words, for the environmental management of the business, and increased ownership of the intellectual and cognitive dimension, trying to involve workers more intensely for the ordering, and hence, resulting performance gain business. We conclude that the rationale for entering the EE is the accumulation of “symbolic capital” to achieve the legitimate business of the modus operandi, showing how sustainable their actions, thereby promoting a good image of the company (increase in stock price, also its partners) and the decrease of investments in technology and make plans to mitigate environmental impacts. In summary, the analysis examines relevant elements of the restructuring of logistics Companhias Docas in Brazil, particularly in Pará.