Perfil de consumidores e potenciais consumidores da carne de búfalo na cidade de Belém-PA-Brasil

Abstract

This study sought to explore and characterize the main elements of perception of consumers or potential consumers of buffalo meat as to its conduct, listing, cultural and social issues, and test your knowledge about the attributes of this product. Limiting factors, opportunities and challenges of the market in the capital city of the state of Pará Belém were also addressed in this work. One survey research or evaluation classified as confirmatory, exploratory and descriptive as to its purpose, by applying a semi-structured questionnaire complemented by an affective paired sensory analysis of beef and buffalo meat was performed respectively. It was evident that there is a promising market for buffalo meat in the region since that action is taken to improve the distribution of buffalo meat regularly in outlets and joint actions to promote the beneficial characteristics of this product with supporting institutions public and private players in the production chain. As the result of market segmentation four distinct clusters were identified, namely: Group I of " Young and interested group II "Mixed and indifferent", group III of the " Graduates and successful" and group IV of "healthy women". All groups showed positive responses regarding buffalo meat, however Clusters I and III stood out in several indicators of research especially with respect to their preference and predisposition to purchase and inclusion of buffalo meat in your meals.