Pensar a comunicação, repensar a moda

Abstract

This work address the interface between fashion and communication studies. We use the concept of interface developed by Braga (2004), which considers it as a cooperation among fields of knowledge that goes beyond the subordination of the assumptions of a field to the other, or the creation of a new field based on the assumptions of more consolidated fields. The interface concept presupposes that disciplines uses their assumptions to address specific research questions. To investigate the interface between the two fields of knowledge, we use the foucaltian archeology method (FOUCAULT, 2013a) and the “theoretical model of apprehension” of the communication process proposed in França (2001). In this context, we do the archeology of the fashion and communication discursive domain, seeking to perceive how they build their objects, concepts, themes and theories; besides of perceiving, specifically on the communication domain, the construction of the gaze directed to the communication process in the various historical moments of the filed development. Considering the recurrence of a concern with relation/interaction that is established among subjects and groups in the fashion studies, we utilize the assumptions of the relational model of communication (QUÉRÉ, 1991; FRANÇA, 2003) aiming to develop the interface between fashion and communication studies. We use two statements that immerge in the Pará’s scenario, whose analysis bases our research.