2014-08-272014-08-272013-08-16GOMES, Gleidson Wirllen Bezerra. A natureza comunicativa da cultura: pesquisa exploratória sobre a Festividade de Carimbó de São Benedito de Santarém Novo - Pará. 2013. 189 f. Dissertação (Mestrado) - Universidade Federal do Pará, Instituto de Letras e Comunicação, Belém, 2013. Programa de Pós-Graduação em Comunicação, Cultura e Amazônia.https://repositorio.ufpa.br/handle/2011/5507This dissertation is titled The communicative nature of culture: exploratory research about the Festividade de Carimbó de São Benedito de Santarém Novo – Pará. The goal of the research is to understand the communicative nature of this festivity, noting the characteristics that constitute and them looking for elements that are interpreted as communicative processes. The proposal part of the notions of communicative nature of culture in Martín-Barbero (2006) and França (2001), in addition to the design of this communicative process. We have outlined the contexts in which the research is inserted, reflecting on the "invention" of Amazon (ARAGÓN, 2007; MAUÉS, 1999; DUTRA, 2009) and its socio-historical (BEZERRA NETO, 2001; BECKER, 2009) and cultural training (SALLES, 2004; ALVES FILHO, 2001; LOUREIRO, 2000). With regard to Communication, we seek their "anthropological perspective" (WOLTON, 2006) allied relations between media and modernity (THOMPSON, 2011). Understanding communication from the culture, discussed, noting the cultural experience that the festivity represents (RODRIGUES, 1994), the relationship between tradition and modernity (THOMPSON, 2011) in processes of hybridization (GARCÍA CANCLINI, 2008). In addition, we reflect on the "functional heritage" in Communication Research (WOLF, 2008; MARTÍN-BARBERO, 2004, 2006, 2009; MARTINO, 2004, 2006) and our perspective of communicative nature of culture (MARTÍN-BARBERO, 2006; FRANÇA, 2001), relating it to the concepts of “communicative mediation of culture” and “media” (BRAGA, 2012; SODRÉ, 2011). To develop the field research, besides the bibliographical research, use techniques of Ethnography for the collection of data, such as: participant observation, in-depth interview with members of the party and the field journal. We understand the communicative nature of the feast from the elements that are highlighting the community character and tradition, which led us to highlight the communication in their sense of sharing and communion.porAcesso AbertoComunicaçãoCulturaFestas religiosasFestividade de Carimbó de São Benedito de Santarém NovoSantarém Novo - PAPará - EstadoAmazônia brasileiraDissertaçãoCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::TEORIA DA COMUNICACAO