2023-09-082023-09-082018PEREIRA, Mateus Abreu; SOUZA, Maurício Rodrigues de. Literatura de autoajuda, sugestão e contemporaneidade: uma leitura psicanalítica. Polis e Psique, online, v. 8, n. 2, p. 162-184, 2018. DOI: https://doi.org/10.22456/2238-152X.80294. Disponível em: https://repositorio.ufpa.br/jspui/handle/2011/15912. Acesso em:.2238-152Xhttps://repositorio.ufpa.br/jspui/handle/2011/15912One of the phenomena of contemporary times that deserve mention is the high popularity of self-help literature. The works of this genre encourage practices of interpersonal influence, which usually incur in the use of suggestion, criticized by Freud since before the twentieth century. Indeed, using Freudian psychoanalysis as the main theoretical framework, focusing the notion of suggestion and, in a complementary way, the content analysis of a representative work of self-help, this study aimed to analyze some of mechanisms present in such literary genre and discuss the factors that influence its wide acceptance today. Thus, points out that the relationship between author and reader in self-help, guided by psychological processes of identification and transfer in favor of accession to the proposals of the author, allows him continually to renew this promise to lead the reader to success.Acesso Abertohttps://creativecommons.org/licenses/by/4.0/deed.ptLiteratura de autoajudaSugestãoPsicanáliseSelf-help literatureSuggestionPsychoanalysisArtigo de Periódico10.22456/2238-152X.80294