2017-01-162017-01-162014-03-17BLANCO, Danielle dos Reis. Vitrine Facebook: O consumo espetacular em três espetáculos culturais de Belém-PA. 2014. 103 f. Dissertação (Mestrado) - Universidade Federal do Pará, Instituto de Letras e Comunicação, Belém, 2014. Programa de Pós-Graduação Comunicação, Cultura e Amazônia.https://repositorio.ufpa.br/handle/2011/7313This work seeks to understand the relationship established between consumption of online cultural spectacles of Belém (Arraial do Pavulagem, Coletivo Dirigível de Teatro and Felipe Cordeiro) and their consumers-fans , the digital social network Facebook . Therefore, the research provides a discussion of these concepts that guide consumption practices as cultural shows, social network and online digital consumer , besides deepening themes as online and offline media bios, consumers , fans , Facebook as online media consumption , among others . For this research, we chose as the methodology proposed by Muniz Sodré (2007) , the tripartite model, which proposes the description, analysis and interpretation of communication phenomena, and as a method of procedure netnography (Amaral , Recuero and Fragoso , 2011), for own research online ambiences. The observation and analysis of the research being carried out from November 2012 to December 2013.Acesso AbertoClientesInovações tecnológicasComércio eletrônicoFacebookEspetáculos culturaisMarketing na internetBelém - PAPará - EstadoDissertaçãoCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO