2022-08-262022-08-262015-06LIMA, Regina Lúcia Alves de; GADELHA, Dilermando. Interações, consumo midiático e sentido: uma proposta teórico-metodológica para a pesquisa em moda. In: ENCONTRO ANUAL DA COMPÓS, 24., 2015, Brasília. Anais eletrônicos [...]. Campinas: Galoá, 2015. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/14648. Acesso em:.2236-4285https://repositorio.ufpa.br/handle/2011/14648The paper proposes a theoretical and methodological sight to fashion from the standpoint of communication. Considering the insufficiency of the trasmissive model of communication, we try to demonstrate how the arguments developed after the interactionist model (Quéré, 1991; França, 2001, 2003) applies more specifically to the phenomenon of fashion. After that, we discuss how the studies in mediatic consumption offers a better methodological approach to the empiric research in fashion. We end the paper presenting the example of our current research.Acesso Abertohttp://creativecommons.org/licenses/by-nc-nd/3.0/br/ModaInteraçõesConsumo midiáticoSentidosFashionInteractionMediatic consumptionMeaningArtigo de EventoRecepção: Processos de Interpretação, Uso e Consumo Midiáticos