2022-08-262022-08-262020-06AMARAL FILHO, Otacílio. O marketing da floresta: a promessa publicitária para as populações indígenas, populações tradicionais e novas populações do mundo global na Amazônia. In: ENCONTRO ANUAL DA COMPÓS, 29., 2020, Campo Grande. Anais eletrônicos [...]. Campinas: Galoá, 2020. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/. Acesso em:.2236-4285https://repositorio.ufpa.br/handle/2011/14661The article analyzes the publicity promise offered by the consumer culture, highlighting the mediatization process of indigenous populations through the documentary “Os warriors of the forest”, which shows the sustainable experience of Huni-Kuin in Acre, of Paeter-Suruí in Rondônia, and the Yanomami in Amazonas as a form of resistance in the fight against the invasion of their lands. The communication process based on visuality and visibility is evidenced, which allows the presentation of the culture of these populations in a spectacular way, driven by the discourse of sustainability that guides, to a large extent, environmental activism and new sociability in media spaces.Acesso Abertohttp://creativecommons.org/licenses/by-nc-nd/3.0/br/CulturaPublicidadeAmazônia CulturePublicityAmazonArtigo de EventoComunicação e Cultura