2025-06-092025-06-092024-12-20NEVES, Lúcio Dias das. O movimento da Zwanga African fashion: comunicação e moda ativista como prática decolonial na Amazônia-amapaense. Orientador: Otacílio Amaral Filho. 2024. 143 f. Tese (Doutorado em Comunicação) - Instituto de Letras e Comunicação, Universidade Federal do Pará, Belém, 2024. Disponível em: https://repositorio.ufpa.br/jspui/handle/2011/17477. Acesso em:.https://repositorio.ufpa.br/jspui/handle/2011/17477The thesis analyzed the understanding of the communicative experience of women who participated in the fashion shows proposed by Zwanga in the 2020, 2022 and 2023 editions, as well as a small sample of men who participated in the 2023 edition. Studying Zwanga as a locus of doctoral research transcends fashion, as it articulates the creative economy, entrepreneurship, and the restoration of the self-esteem of Afro-Brazilians. The theoretical foundation was based on the works of researchers from the Amazon como Amaral Filho (2016), tendo suas idéias reforçadas em autores como Tarcízio Silva (2020), Joaze Bernardino-Costa, Nelson Maldonado-Torres e Ramón Grosfoguel (2018) e Molefi Kete Asante (2009) who strengthen the ideas about decoloniality based on local culture, racism,maraçá, quilombismo and other manifestations of Afro-Amapaense culture and an important approach to Zwanga and other cultural manifestations of Amapá . Communication research is basic in nature, using as a case study the means for investigating the Afro-Amazonian traditions and heritages that permeate the Zwanga movement. Under this approach, we opted for an explanatory and participatory type of research – since the author is part of and knows himself in this process, to study specific phenomena, in an analytical and critical way, referring to the universe of Afro-entrepreneurial fashion in Amapá – the experience of Zwanga. For data collection and analysis, several open interviews were used with the Afroentrepreneur and semi-structured interviews with women and men who participated in Zwanga's fashion and social events between the period 2020–2023.Acesso AbertoAttribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Amazônia-amapaenseComunicaçãoDecolonialidadeModa-AtivistaZwangaAmazon-AmapáCommunicationDecolonialityFashion-ActivistZwangaTeseCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOCOMUNICAÇÃO, CULTURA E SOCIALIDADES NA AMAZÔNIACOMUNICAÇÃO, LINGUAGENS E CULTURA NA AMAZÔNIA