2022-09-212022-09-212013-08CASTRO, Fábio Fonseca de. As Casas Bahia não entrarão no Amapá. Consumo, política e intersubjetividade. Comunicação Midiática, online, v. 8, n. 2, p. 36-57, maio/ago. 2013. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/14749. Acesso em:.2236-8000https://repositorio.ufpa.br/handle/2011/14749An unusual subject appeared in the 2010 election campaign in the brazilian state of Amapá: the rumor that, if the candidate Lucas Barreto (PTB) was elected governor, his deputy governor, Jaime Nunes, entrepreneur owner of the largest group of local retail stores Domestilar, will mobilize political conditions to prevent the arriving of new retail groups in the state, particularly the "Casas Bahia", a powerful Brazilian network of retail stores. Bombarded by advertising this group, which is aired on national television, the population converted this subject into a political issue. The article seeks to understand how consumer desire, with its political dimension, is an intersubjective phenomenon in a mediatized society.Acesso Abertohttps://creativecommons.org/licenses/by-nc/4.0/ConsumointersubjetividadeMediosPolíticaAmapáConsumptionIntersubjectivityMediaPoliticsArtigo de Periódico