2022-11-092022-11-092014-11CARVALHO, André Cutrim; CARVALHO, David Ferreira; CASTRO, Auristela Correa. O papel das inovações biotecnológicas e da pesquisa de fitoterápicos na Amazônia brasileira como fonte geradora de um mercado sustentável. In: COLÓQUIO SOCIEDADE, POLÍTICAS PÚBLICAS, CULTURA E DESENVOLVIMENTO, 4., Crato, 2014. Anais eletrônicos [...]. Crato: URCA, 2014. p. 1698-1720. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/14965. Acesso em:.2316-3089https://repositorio.ufpa.br/handle/2011/14965The fundamental objective of this study is to establish an analysis with regard to unsustainable environmental economic model, also called Business as Usual or BAU, and proposed as an alternative sustainable economic model called ecosystem Sustainable Ecosystem Management or SEM, which has a goal to reverse this perverse logic. The main conclusion of this research is that the trend of growing demand from the pharmaceutical industry for medicinal products from natural sources of the Brazilian Amazon, may constitute a window of opportunity for countries possessing broad biodiversity strategies can develop from the application of the model sustainable Ecosystem Management.Acesso Abertohttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Modelos econômicosBussiness As UsualSustainable Ecosystem ManagementEconomic modelsArtigo de EventoCidades, Governança Territorial e DesenvolvimentoSociedade, Mercado e Sustentabilidade