2017-01-162017-01-162014-03-07BARROS, Thiane de Nazaré Neves. O museu conectado: as estratégias de comunicação da ciência do Museu Paraense Emílio Goeldi nas mídias sociais. Orientadora: Netília Silva dos Anjos Seixas. 2014. 130 f. Dissertação (Mestrado) - Universidade Federal do Pará, Instituto de Letras e Comunicação, Belém, 2014. Programa de Pós-Graduação Comunicação, Cultura e Amazônia. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/7318. Acesso em:.https://repositorio.ufpa.br/handle/2011/7318The present study aimed to comprehend the science communication strategies articulated by the Emílio Goeldi Museum in Pará (MPEG) on their social network profiles on Twitter, Facebook and Youtube. In that sense, a short path about the history of the museum was made, in the context of the institutionalization of science in Amazonia, its moviment that was woven in nets until it formed itself into an amazonic subject, and its presence on online and offline environments. With the support from latin american cultural studies, the research begins in the theory of double epistemological rupture propounded by Santos (1989) and on the interactions as parts of the communicative process that offers the creation of “something new”, as presented by Braga (2012). The methodological support pointed on a dialogue between the quantitative and the qualitative, through the analysis of the content and the virtual etnography. During the data collection, an imersion on the profiles from the museum on social media was made, in order to comprehend its articulations when approaching Science, Technology and Inovation, in addition to its path on each analyzed space, during three distinct periods (different for each social media). The results show that to speak or write about science is the essence of MPEG, either on text or video; Amazonia is frequently presented as the speech place of the Museum; the amount of interactions is bigger in the strategies that involve image or video; on posts or tweets MPEG simultaneously articulates very well the use of more than one strategy; the more the Museum appropriates the complexity of each social media, the more the followers interact on the publications. As a conclusion, is clear that in this environment the communication processes are also interrupted many times, and that some movements started by MPEG on social media interfere directly or indirectly on its processes on an offline environment.Acesso AbertoComunicaçãoRedes sociaisMídias sociaisMuseu Paraense Emílio Goeldi (MPEG)Divulgação científicaAmazônia brasileiraDissertaçãoCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO