2022-09-212022-09-212017-12CASTRO, Fábio Fonseca de; XAVIER, Fábio Rodrigo de Moraes; CASTRO, Marina Ramos Neves de. A dimensão estética na feira do Guamá, Belém - PA. Vis, online, v. 16, n. 2, p. 362-371, jul./dez. 2017. DOI: https://doi.org/10.26512/vis.v16i2.20751. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/14767. Acesso em:.2447-2484https://repositorio.ufpa.br/handle/2011/14767The article has the reflection on the communicative pragmatics in the aesthetic dimension of the Guamá market, located in Belém, in the Brazilian Amazon. The work is the result of ethnographic research of seven months.The ethnographic perspective seeks to observe the practices of communicative interaction between subjects, the disposition of the products sold the expressiveness of sale. With objective of reflection on the existential art of the world of life and the way the daily life of the market is existent.It is noted the wisdom and knowledge that is developed by subjects, with meaning, sensitivity to the aesthetic social essence.Acesso Abertohttp://creativecommons.org/licenses/by-nc-nd/4.0/EstéticaInteraçãoA arte de viverPrática socialFeiraAestheticInteractionThe art of liveSocial practiceMarketArtigo de Periódico10.26512/vis.v16i2.20751