2022-08-262022-08-262018-06SOUSA, Thatianne Silva; MARQUES, Jane Aparecida. Os ciberconsumidores e a ciberpublicidade: marcação interagente e interações reativas como práticas de consumo no facebook. In: ENCONTRO ANUAL DA COMPÓS, 27., 2018, Belo Horizonte. Anais eletrônicos [...]. Campinas: Galoá, 2018. Disponível em: http://repositorio.ufpa.br:8080/jspui/handle/2011/14658. Acesso em:.2236-4285https://repositorio.ufpa.br/handle/2011/14658In this article, we present reflections about consumer practices developed by cyberconsumers from the way they interact with (and from) ciberpublicity on social networks on the Internet, specifically on Facebook. A brief theoretical approach on the concepts of cyberpublicity and the role of cyberconsumers, we describe the methodological course that helped us in the analysis of interactions and in the identification of cultural and media consumption practices that we call interagent tagging and reactive symbolic interaction.Acesso Abertohttp://creativecommons.org/licenses/by-nc-nd/3.0/br/CiberpublicidadeCiberconsumidoresConsumoMarcação interagenteInteração reativaCyberpublicityCyberconsumersConsumptionInteragent taggingReactive interactionOs ciberconsumidores e a ciberpublicidade: marcação interagente e interações reativas como práticas de consumo no facebookThe cyberconsumers and the ciberpublicity: interagent tagging and reactive interactions like facebook consumption practicesArtigo de EventoConsumos e Processos de Comunicação