O conceito de sustentabilidade e estratégia empresarial: o caso da Natura na Amazônia

Abstract

Case study company Natura, plant in the city of Benevides, Pa. The study aimed to analyze the concept of sustainability and business strategy applied by the company Natura. The research was descriptive and organizational level of analysis. Used as sources of evidence, archival materials available on the web, transcripts of interviews, annual reports. The research identified that the company opted for the recovery of the regional economy, seeking professional partnerships with cooperatives. Thus, it is understood that the company works the concept of sustainability, to establish partnerships with small farmers. Conclusion of this research, the company also receives benefits to settle near the source of raw materials, such as saving transport costs. As the first large company in the sector of perfumery, to settle in the Amazon region, the company has a competitive advantage by maintaining contact with family farmers and using a picture of sustainability as a marketingtool.