Análise de Perfil de Jogador em Universitários

Abstract

Gamification is the most used concept to determine a strategy in which game elements are used in non-game environments (Deterding et al., 2011). The term, as well as the practice, has become popular in recent decades, in marketing environments, in company training and in school environments, acting on the motivation and engagement of their learners with elements present in games. In a learning environment. Within Gamification research, there is an interest in “Player Types”, where different preferences are analyzed and players are categorized, in order to develop different strategies based on the target audience of such strategies. Based on the growing number of studies on Gamification and “Player Types” by game developers or academics, the present work aims to evaluate whether there is a way to predict the player profiles of learners from sociodemographic data, in order to that teachers can create personalized gamified strategies based on the profile of their learners on a more personal level. An exploratory research was carried out with 196 participants, in order to assign player profiles to the participants and perform correlations with other information provided in the questionnaire to then verify if different groups have different preferences for games. It was not possible to assign a single player profile to the participants, due to individual score. Making individual analysis difficult. A general analysis based on preference and rejection was made from the results. It was discussed about the possible procedural variables that made it difficult to reach the desired resolution and possible adjustments for future works.