Motivações Para o Trabalho em Aplicativos de Compartilhamento de Carona

Abstract

Sharing economy applications boosted a new work model and worker profile. The present study aimed to identify the main worker’s motivators for engagement in urban mobility platforms, specifically in ridesharing applications. The influence of socioeconomic factors on the relevance of motivators was also investigated. Data was collected from 43 application drivers, through an online survey. Multiple regression model was used for data analysis. The results showed that, the most important motivators pointed by the participants were Autonomy, Income, and Flexible Schedule. 10 out of the 14 motivators studied had significant interactions with socioeconomic aspects. In addition, the findings suggest that, the relative relevance of the motivators is different from that of similar studies conducted in other countries. Therefore, there is the need for a specific approach to this topic compatible with the Brazilian reality.