Depois de todo esse tempo? Sempre: um estudo de interações e experiências estéticas de fãs brasileiros e belgas da saga Harry Potter

Abstract

This research aims to understand how interactions and experiences of Brazilian and Belgian fans with the Harry Potter saga constitute communication processes, having as a starting point their practices in social media on the Internet. For this, we carried out a comparative study with ten Brazilian participants and eight Belgian participants, through a methodological arrangement constructed with inspiration in principles of ethnography for the Internet (HINE, 2000; 2015), from the combination of qualitative methods: online observation of participants' social media on the Internet during 30 days, semi-structured interviews with these participants (BLANDFORD; FURNISS; MAKRI, 2016), description and comparison of the data obtained in the online observation and articulation of it with the thematic analysis (BRAUN; CLARKE, 2006) of the data obtained in the interviews. The research has as main theoretical contributions the relational approach of Communication (FRANÇA, 2016a, 2016b, 2018a) and studies in Aesthetics of Communication (BARROS, 2016; BRAGA, 2010; CARDOSO FILHO, 2011, 2016; DEWEY, 2010; DUARTE, 2012, 2014, 2016; GUIMARÃES, 2016; JIMENEZ, 1999; MARQUES, MARTINO, 2015; MARTINO, 2016, PICADO, 2014, 2016), social media on the Internet (RECUERO, 2014; 2017), fans (COSTA, 2018; HILLS, GRECO, 2015) and mediatization (BRAGA, 2011). As a result of the study, we obtained a comparison between the types, formats, references, elements and feelings involved in the online interactions collected in the social media of the participants, as well as identifying, from the thematic analysis, seven dimensions of the communication processes of these subjects, related to these online interactions: contexts, feelings, relations, practices, temporalities, being fan and experiences. We also analyzed a keyword definition activity in the interviews with the participants, through which it was possible to relate the feelings involved in their online interactions with their experiences.