Financiamento Coletivo Audiovisual Universitário : Uma reflexão a partir da realização do longa-metragem A Besta Pop

Abstract

This paper analyzes the use of crowdfunding by undergraduate students in cinema, audiovisual and related fields as a creative alternative for making projects viable, proposing a reflection based at the personal experience of making the feature film A Besta Pop (2018). At first, I present the process of building the movie from its origin to its various exhibitions, drawing a parallel between the market's production model and the adaptations made in the university environment of the film, using Aída Marques (2007), Chris Rodrigues (2007) and Jose Quesada (1996) as a theoretical framework. Then, I draw an overview of the characteristics of crowdfunding, as a financial way of the practices of collective constructions that take place in the virtual environment, known as crowdsourcing, drawing on the theoretical scope of Vanessa Valiati (2012; 2013) and Scott Steinberg and Russell DeMaria (2012), among others. To do so, I analyze the mechanisms present in the Catarse platform, presenting the data survey of projects that identified themselves as university, hosted on the platform between the years 2016 to 2018, in order to understand the profile of projects and proponents. In this sense, I try to understand the movement of crowdfunding in the context of the creative economy, proposing a reading of creativity in the performance of the audiovisual producer, based on John Howkins (2007), Richard Florida (2012), Mariana Madeira (2014), among others, as references to reflect on the challenges posed by social, economic and political issues in the audiovisual activity