Tutela da confiança e da vulnerabilidade na economia do compartilhamento: empoderamento do consumidor digital e mitigação da vulnerabilidade estrutural na era do hiperconsumo

Abstract

Through this dissertation we propose a study of the sharing economy not only considering its legal or economic aspects and its impact on the consumer market, but an oriented investigation with a solid interdisciplinary basis that seeks, based on contemporary philosophical and sociological reflections, undertake an exploratory and reflective investigation to understand the sharing economy, as a typical phenomenon of the communicational and hyperconsumption society, and to investigate to what extent the sharing economy can mitigate or maximize the structural vulnerability of the Brazilian consumer. The debate is guided by the realization of the principle of the dignity of the human person and the realization of its fundamental guarantees, proposing primarily to answer the following question: how to promote a new paradigm of trust, so central to the economy of sharing, can it be an effective tool in consumer empowerment and consequently in mitigating species of consumer vulnerabilities triggered by technological innovations in the consumer market? The research hypothesis adopted in this study is that the sharing economy, in its current stage, does not show much more than just another business model that induces consumers to hyper consumption practices. However, the construction of a new paradigm of trust can boost a new consumption ethic, more solidary and empowering to overcome the structural vulnerability of the consumer, with the State having a central role in economic regulation for the purpose of sedimenting new social conquests to consumers in this new era of capitalism.