Indicação Geográfica centrada em políticas públicas: um processo em construção no estado do Pará

Abstract

The research addresses Geographical Indication (GI) as an important strategy of support territorial development and bioeconomy for the Amazon of Pará as it includes information on the origin and process of products capable of providing visibility of the territories' potential, in addition to responding to growing market demands that seek differentiated products. of the bioeconomy. The research analyzes the extent to which Geographical Indication can be effective, considering the factors of recognition, appreciation and protection of knowledge, as an innovative instrument of public policy based on the socio-biodiversity of the Amazon. The central theoretical question that guided the research was: to what extent is the GI focused on public policies effective, in its constitution, implementation and consolidation phases? As the research was formatted within a professional postgraduate program that aims to result in the practical applicability of knowledge, a question of a more empirical-applied nature was also constructed, namely: how has the implementation of state GI policy in the state of Pará? Considering the object of the research, territorial development was defined as a base theory and three conceptual categories: territory, public policies and geographical indication, with emphasis on the normative character of the GI. The research adopted the method of participant observation, allowing reflections within the process of which the researcher was part, both in the constitution of state public policy and GI experiences, through the Technical Forum of Geographical Indication and Collective Marks of the State of Pará. A diagnosis was carried out with the participation of actors involved in the process of the 4 selected GIs, Tomé-Açu, Marajó and Bragança, located in the state of Pará, and the Andirá-Marau Indigenous Land, which is located on the border between the states of Pará and Amazonas. During the process, data collection instruments, interviews, questionnaires and construction of SWOT matrices were used. The research demonstrates that theoretically, GI centered on state public policies can be effective as long as it is deployed in programs and projects that include support for the constitution, implementation and consolidation phases of each GI. Empirically, focusing on public policy through the implementation of the Incentive Program for Geographical Indications of the State of Pará, the research concludes that for GI to be more effective there is a need for a public policy management structure that supports material resources , financial and monitoring over a long period of time that involves awareness, training, market analysis, marketing project and the implementation of a digital control and traceability platform for monitoring GIs. As products resulting from the research, the following are presented: a) Technical Note: Propositions to the State Program of Incentive to Geographical Indications and Collective Trademarks of the State of Pará; b) Newsletter on Geographical Indications of the State of Pará; c) Procedural Protocol to Support Geographical Indications d) Geographical Indications Training Project of the State of Pará.