Marketing territorial como instrumento para o desenvolvimento local: o caso de Igarapé-Açu, Pará, Brasil

Abstract

This paper analyzes the feasibility and importance of the use of territorial marketing, to build a sustainable local development process, considering the local identity and socio-economic dynamics of production processes in the municipality of Igarapé-Acu. This thesis was conceived during the construction process and routing of a strategic plan for the municipality of Igarapé-Acu, organized by local actors, through a forum of organizations and institutions, known as the Municipal Development Forum, a program encouraged by the result of an agreement between the Government of the State of Pará and the World Bank, called Rural Pará. In particular, the research examines, based on secondary and primary data collected in interviews, workshops, discussion concerning the Territorial Marketing and production lines contained in municipal strategic planning, the possibility of the construction and implementation of a Plan of Territorial Marketing in the city of Acu-stream, located in the northeastern state of Para, concluding relevance to implementation of a sustainable development strategy, the use of such a planning mode, writes the difficulties and limitations of this methodology for implementation, depending on the socio-economy of the territory in question and the ease of implementation, because there is an accumulation of experiences, and an ongoing, organization of local actors.