O que é ambiente hoje? quando imagem é enunciado

Abstract

This study attempts to examine the imagery statements about the environment in the media, more specifically the five institutions' awareness campaigns, which work on environmental causes (ITCA). We deal with the environment as a product of speeches and not as a perennial space/place where human beings live, always in harmony with everything that surrounds them. The environment as a discursive object, changes in accordance with the historical, cultural and social conditions. Because for the economic discourse the environment is sustainable; in the environmental discourse it is untouched; however to the military policy of the Brazilian government in the 1950s it was pervadable; in biblical stories it was dominated; ein cultures of forest people it was sacred, but and at present, what means environment ? In order to signal responses to this question, we silenced the old biological beliefs on the purity of science and we allow this thing that we call environment to vibrate and multiply. We took the concept of discourse in Foucault's perspective, which not only considers it as word said, but as a set of practices, which are always producing multiple truths on the things, and producing the very things of what they speak. If we regard to the environment as production of speeches, we may consider the utterances as the very images in which we look back, and not that the utterances are contained within the images, as would defend the theory of representation. They are the bio (eco) images producing visibility and what need to be told on the environment, manifesting itself in the dispersion on different discursive formations, and questioning the regularity with which the utterance appears in course of time. As from the selection of the empirical material, comprising the bio (eco) images of ITCA, we associate the utterances that produce ways of seeing and telling the environment that they know how to defend themselves, and therefore do need to be maintained and preserved; those who intermingle speeches of the economy, ecology and society; those who only have conditions of possibility in combination with other utterances, because on their own it would not be possible. They are un/sustainable. Other utterances have been associated because they produce ways of viewing the environment that must be preserved or supported by a number of discursive and non-discursive practices, supported in aesthetic, ethical and affective criteria. In this environment model, the statements about pandas, tigers, monkeys and produce an environment that needs protection, and even when the static attribute is affected, as in the case of "human beings who evolved uniquely" like snails, the Tasmanian Devil, blobfish also "deserve protection," by ITCA specialized in protecting the ugly. The statements about environment produce modes of uttering and a view on environmental issues or give lessons on "how to relate" and “how to take care of the planet”. In all cases, the utterances produce ways of viewing as the environment as one, which educate man that we call (bio) education. The problematics of these discursive constructions goes beyond what we have learned in books and biology classes, and raises the possibilities to produce un/pre/visable environments. And perhaps of these environments that we lack nowadays.