Programa de Pós-Graduação em Antropologia - PPGA/IFCH
URI Permanente desta comunidadehttps://repositorio.ufpa.br/handle/2011/4031
O Programa de Pós-Graduação em Antropologia (PPGA) é um programa do Instituto de Filosofia e Ciências Humanas (IFCH) da Universidade Federal do Pará (UFPA) e teve início das suas atividades, em agosto de 2010. O PPGA contempla a formação de cientistas antropólogos em nível de Mestrado e Doutorado.
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Item Acesso aberto (Open Access) “Égua”, é a hora do intervalo na tv: marcadores sociais da diferença, consumidores/as e publicidade produzida em Belém do Pará(Universidade Federal do Pará, 2014-06-18) OLIVEIRA, Robson Cardoso de; CANCELA, Cristina Donza; http://lattes.cnpq.br/8393402118322730This dissertation is "born" with a mission: to investigate on the receipt of social markers of the difference between the advertising consumers produced in the city of Belém, Pará, in order to observe how the categories of Gender and Sexuality are received and (re) signified at the moment we watch the interval time in TV. However, other social markers of difference as Class, Color/Race and Generation were added by consumers in conversations, and consequently were problematized in this study. In addition, discussions about advertising and consumption also gained prominence as a consequence of the very strength of the consumers’ speeches. As a result, I realized that social markers of difference were being operated in the narratives in an intersected (or articulated) mode, among these, the most active in this tangency were the Gender, Color/Race and Class categories, comprised by speeches as: black and poor male; and white and rich woman. The "game" between the real and the "magical" world of ads (Rocha 1990), also commented out by consumers, viewing the advertising much closer to real idealizations, instead of showing the realities at the interval time in TV.Item Acesso aberto (Open Access) Masculinidades em cena: o modo de ser e de pensar o metrossexual a partir das telenovelas(Universidade Federal do Pará, 2012-10-31) OLIVEIRA JÚNIOR, Edyr Batista de; CANCELA, Cristina Donza; http://lattes.cnpq.br/8393402118322730I tried to analyze the perceptions of subjects about the way of being and thinking the metrosexual character from Brazilian soap operas. The use of characters from this kind of program for research was important because soap operas are productions that contribute to the viewing of behaviors and dissemination of the "new", besides having great input in Brazilian homes. Because of this, I conducted sixteen interviews with five women and eleven men, all residing in Belém, Pará, undergraduate or graduated in order to show how these people see the male characters that are presented on electronic serials and if they perceive metrosexual characters or with metrosexual characteristics in Brazilian soap operas. I also investigated what some operators of communication - writers, authors, actors and academic writers who study Brazilian soap operas – think about the relation of the male audience with this type of program, through interviews they gave to some media and / or academic papers they wrote. Moreover, I discussed the construction of the metrosexual and the current association of this male type with homosexuality. Thus, I approached the comprehension of my interlocutors on three characters which I focused in my interviews: Narciso (Vladimir Brichta), from Belíssima (2005), Thomas (Leonardo Miggiorin) from Cobras e Lagartos (2006) and Carlos (Carlos Casagrande), from Viver a Vida (2009), verifying the characteristics that make men represented in these roles recognized or not as vain. It will be possible to see that the idea of a male type unconcerned about what he wears, who uses soap to wash his hair not to spend much time with shampoos and conditioners, for example, has lost ground in the contemporary scene, once men, more and more, externalize their vanity, contributing to the "manufacture" of beautiful and desired bodies.