Navegando por Orientadores "SOARES, Dennis Verbicaro"

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Acesso aberto (Open Access)
Os desafios de ser mulher consumidora no brasil: um estudo sobre as desigualdades nas relações de consumo
(Universidade Federal do Pará, 2022-08-26) RODRIGUES, Isabelle de Assunção; SOARES, Dennis Verbicaro; http://lattes.cnpq.br/9961080231553419; https://orcid.org/0000-0002-2663-3303
This research aims to discuss the inequalities, contradictions and discrimination suffered by Brazilian women in consumer relations, based on non-biological notions of gender. It seeks to highlight the challenges faced by consumers throughout their lives, from childhood to seniority; from analogue to digital consumption, which cause violations either in the patrimonial sphere or in the moral sphere of women. From traditional to innovative media, advertising campaigns involving women are historically seen as either hypersexualizing or stereotypical. In digital consumption, specifically, there is algorithmic discrimination, practiced especially in the face of women. Thus, the legal basis of equality and non-discrimination, as well as the concepts of “conduct harm” (LEAL, 2018) and “harmful state” (FONSECA, 2019), become fundamental for the understanding of Brazilian women as consumers. hypervulnerable, raising as some possible solutions the application of the theory of dialogue of sources as a way of making compatible the various existing normative instruments for the protection of women; the initiatives of the Government and, especially, the union of women through consumer associations. The methodology used, regarding the procedure, was the legal and transdisciplinary bibliographic research, in areas such as Sociology, Philosophy, Constitutional Law, Civil Liability, and, regarding the approach, the deductive method was used, starting from the premise that women are hypervulnerable or hypervulnerable, and inductive, using recent data and studies.
Acesso aberto (Open Access)
O Empoderamento virtual do consumidor como mecanismo de atuação cívica on-line indutor de novos padrões ao segmento empresarial
(Universidade Federal do Pará, 2020-07-30) FREIRE, Gabriela Ohana Rocha; SOARES, Dennis Verbicaro
With the technological advances provided by globalization and digital immersion, cyberspace has become the main infrastructure for commercial transactions, economic management, advertising, and communication between individuals, with this, a new actor came to appear in postmodern society: the consumer 4.0. Unlike a mere buyer and a reflection of the broad capitalist changes in the culture of consumption, the market scenario that, most of the time, prioritizes for-profit and the distancing of the State from the fundamental rights of consumers, this digital subject started to bear becoming increasingly connected between online and offline, being one step away from accessing information, thus requiring a more responsible supplier with a good market image. In this sense, this dissertation aimed to analyze the strengthening of digital solidarity among consumers through acts of boycotts and public manifestations, individual or collective, emitted in online social media to be perceived as an alternative mechanism to the exercise of citizenship independent of the performance governmental. The methodology was based on an interdisciplinary theoretical-bibliographic and documentary framework, predominantly by the deductive method, using qualitative research and an empirical component of an elucidative character, whether the analysis of cases occurred during the period from 2018 to 2020 in the environment of main online social media - Facebook, Youtube, Instagram, and Twitter - to invalidate the conclusions of the theoretical research. The study was divided into three sections. The first approached about the culture of consumption and the false promises of post-modernity from the perspective of market capitalism and its complications in the identity and subjectivity of the consumer. The second part focused on the perspective of the state scenario and the distancing of government policies towards the citizen-consumer, considering the obstacles in the three spheres of power - Legislative, Executive, and Judiciary -, the crisis of the individual and collective judicial model and the accentuated consumer vulnerability. In the last section, the discussion about the technological and informative immersion of the consumer and supplier between the online and offline environments, the meaning of brands in the digital consumer society, social media, and the acts of dissatisfaction, deepened mainly through the acts of boycott or “virtual cancellation” perceived in the economic, ecological, religious, minority, labor boycott or social, relational, experiential and/or political modalities, discussing, finally, about the exercise of digital citizenship through of these consumer manifestations and their obstacles. Thus, through the subsidies collected, it became possible to perceive that, behaviorally, the consumer has behaved in a more selective and identitary way about the decision-making factors of purchase in addition to the price of the merchandise, to value the experiences and share them in the fluid and interactive environment of social media, emphasizing their civic virtues of self-regulation, awareness of their power and freedom of choice, causing sensible changes in this new space of economic interaction, importing, not infrequently, in the loss of assets of the supplier and the need to readjust or reaffirm more responsible behavior given the greater likelihood of having a negative image associated with your brand, due to social punishments perpetrated by consumers and potential consumers.
Acesso aberto (Open Access)
Os Limites do consentimento na proteção de dados pessoais de consumo
(Universidade Federal do Pará, 2021-08-18) HOMCI, Janaina Vieira; SOARES, Dennis Verbicaro; http://lattes.cnpq.br/9961080231553419; https://orcid.org/0000-0002-2663-3303
Advances in information technology have transformed the consumer relationship. Before centered on the figures of the consumer and the supplier in direct action, whether in the purchase of a product or in the contracting of a service, this relationship had its agents reconfigured by the market structure of the economy of personal data. With your personal information, the final recipient becomes the raw material, since the collection, processing and use of personal data drive the advertising market and, consequently, consumer harassment. Relational asymmetry, expressed in the vulnerabilities observed in this context, alters the meaning of consent. Although it is not the only authorized basis for the processing of personal data, consent is subject to limitations, which prompts the search for effective consumer protection in this context. his research has two well-defined parts: one is aimed at diagnosing the consumption relationship of personal data, analyzing from objective aspects of data processing itself to consumer rights, especially the recognition of vulnerability(s), the multiformity of the concept of privacy, autonomy of will, protection of personal data as a fundamental right and freedom; the other examines, in light of the dialogue between the sources - the Consumer Defense Code and the General Law for the Protection of Personal Data -, the responsibility for the misuse of data and, given the characterization of the state of damage, the preventive protection by through sharing political authority. Emphasis is given to empowerment, sometimes mediating and sometimes punitive actions of the State and the formulation of a governance policy by suppliers, especially in compliance with compliance, privacy by design and accountability. It appears that the legislation establishes a solidary environment for a network architecture with technological and regulatory strategies whose central element is privacy.
Acesso aberto (Open Access)
Tutela da confiança e da vulnerabilidade na economia do compartilhamento: empoderamento do consumidor digital e mitigação da vulnerabilidade estrutural na era do hiperconsumo
(Universidade Federal do Pará, 2021-02-01) MILHOMENS, Heitor Antunes; SOARES, Dennis Verbicaro; http://lattes.cnpq.br/9961080231553419; https://orcid.org/0000-0002-2663-3303
Through this dissertation we propose a study of the sharing economy not only considering its legal or economic aspects and its impact on the consumer market, but an oriented investigation with a solid interdisciplinary basis that seeks, based on contemporary philosophical and sociological reflections, undertake an exploratory and reflective investigation to understand the sharing economy, as a typical phenomenon of the communicational and hyperconsumption society, and to investigate to what extent the sharing economy can mitigate or maximize the structural vulnerability of the Brazilian consumer. The debate is guided by the realization of the principle of the dignity of the human person and the realization of its fundamental guarantees, proposing primarily to answer the following question: how to promote a new paradigm of trust, so central to the economy of sharing, can it be an effective tool in consumer empowerment and consequently in mitigating species of consumer vulnerabilities triggered by technological innovations in the consumer market? The research hypothesis adopted in this study is that the sharing economy, in its current stage, does not show much more than just another business model that induces consumers to hyper consumption practices. However, the construction of a new paradigm of trust can boost a new consumption ethic, more solidary and empowering to overcome the structural vulnerability of the consumer, with the State having a central role in economic regulation for the purpose of sedimenting new social conquests to consumers in this new era of capitalism.