Dissertações em Comunicação, Cultura e Amazônia (Mestrado) - PPGCOM/ILC

URI Permanente para esta coleçãohttps://repositorio.ufpa.br/handle/2011/4453

O Mestrado Acadêmico em Comunicação, Cultura e Amazônia funciona no Programa de Pós-Graduação em Comunicação, Cultura e Amazônia (PPGCOM) do Instituto de Letras e Comunicação (ILC) da Universidade Federal do Pará (UFPA).

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Agora exibindo 1 - 2 de 2

Acesso aberto (Open Access)
O indígena na telenovela brasileira: discursos e acontecimentos
(Universidade Federal do Pará, 2015-07-07) CARVALHO, Vivian de Nazareth Santos; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906; NEVES, Ivânia dos Santos; http://lattes.cnpq.br/2648132192179863
This thesis analyzes the discourses that circulate in Brazilian telenovelas on indigenous societies. For this, we appropriate the proposed formulations by Michel Foucault in "The Archaeology of Knowledge", in order to investigate the regularities and dispersions in the discourse on indigenous peoples present in these television serial fictions. We start mainly from the analysis of scenes from telenovelas "Aritana" (1978), "Uga Uga" (2000) and "Alma Gêmea" (2005). We show how these productions, which have different plots and were exhibited at different times, have regularities in building their indigenous protagonists. In a Foucaultian perspective, try to understand how indigenous characters are constructed in such television narratives, which statements related to them appear in these productions and the memories which networks they are affiliated. We take the analytical category intericonicidade proposed by Jean-Jacques Courtine (2013), in order to understand the construction of the images of indigenous characters present in these telenovelas. To analyze historical moments in which the discourse on indigenous peoples won highlights in Brazilian telenovelas, performed in the period from February to July 2014, an extensive survey of telenovelas that were shown over 50 years, the main television stations. From this survey, we got three big enough overlapping events with productions that have brought indigenous characters in leading roles: the demarcation in 1978, the Xingu Park, the celebration, in 2000, 500 of the arrival of Europeans to Brazil and the present moment, in which we follow the discussions on the construction of the hydroelectric plant of Belo Monte.
Acesso aberto (Open Access)
Publicidade e ciência: narrativas na tv aberta
(Universidade Federal do Pará, 2017-03-22) SOUZA, Weverton Raiol Gomes de; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906
The objective of this dissertation is to understand how science is used in the narratives of advertisements broadcasted, between June and September of 2013, on TV Liberal and Record Belém broadcasters, both located in Belém, Pará. Our proposal is an outcome of the research “Representations of Women Scientist at Brazilian TV and on Teenagers Imaginary”, in which we perceived the occurrence of the utilization of science on advertisements in the program schedule of free-to-air TV. Using the data collected in that research, we made a new corpus of 83 advertisements aiming to analyze how science configure the advertising narratives. With the research and bibliographic review, we saw that advertising is heavily articulated to the market and our day-to-day lives, revealing itself as a mediation of communicational processes and a model constructor (TOALDO, 2005; GOMES, 2008; PIEDRAS, 2009; TRINDADE, 2012; MOTTA, 2013). To analyze the use of science in these narratives and discuss the relation that this use stablishes on society, we follow the analytic proposal of Motta (2013) that consists on seven acts. These analytic acts allow us to decompose and recompose the narratives focusing on the processes of communication that pass through television advertisements. We identified and discussed nine strategies of science utilization on the construction of advertising narratives, which are: (i) the scientific component; (ii) the scientific environment; (iii) the invitation to experimentation; (iv) the relation with innovation; (v) fiction and reality; (vi) the scientific animations and illustrations; (vii) the specialist and scientist characters; (viii) the celebrity characters; (ix) and the non-specialist characters. Those strategies stablish a notion that the scientific knowledge is a source of solutions to everyday problems by providing a creation and innovation environment capable of generating technologies that promote new social practices and are incorporated to the daily lives of the social subjects.

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Navegando Dissertações em Comunicação, Cultura e Amazônia (Mestrado) - PPGCOM/ILC por CNPq "CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RADIO E TELEVISAO"