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Dissertações em Comunicação, Cultura e Amazônia (Mestrado) - PPGCOM/ILC

URI Permanente para esta coleçãohttps://repositorio.ufpa.br/handle/2011/4453

O Mestrado Acadêmico em Comunicação, Cultura e Amazônia funciona no Programa de Pós-Graduação em Comunicação, Cultura e Amazônia (PPGCOM) do Instituto de Letras e Comunicação (ILC) da Universidade Federal do Pará (UFPA).

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Acesso aberto (Open Access)
O futuro ancestral da comunicação política: análise e reflexões sobre as primeiras candidaturas indígenas para deputadas federais do Pará
(Universidade Federal do Pará, 2025-03-14) PEREIRA, NailanaThiely Salomão; STEINBRENNER, Rosane Maria Albino; http://lattes.cnpq.br/1508467019000744; https://orcid.org/0000-0003-4321-7245
In the last seven decades, indigenous peoples began to elect their first representatives for elected positions, and the growth of this participation in electoral processes in Brazil has drawn researchers' attention to reflections on this expansion as a sociopolitical phenomenon (Baniwa, 2003, 2006, 2010, 2022; De Paula, 2017, 2023; Harari, 2023; Jecupé, 1998; Lima, 2010, 2022; Oliveira, 1968; Oliveira, 1983; Pataxó, 2023; Terena, 2021; Tuxá, 2020; Verdum, 2004, 2023). The communicational dimension, however, still intersects these studies in an incipient manner. Few studies have explored how indigenous peoples engage with political party communication, their contributions, the impact of campaign strategies on electoral mobilization among both non-indigenous and indigenous people, and the cultural barriers faced by these groups. Despite the Federal Constitution of 1988 recognizing the social and cultural organizations of indigenous peoples as the basis for differentiated citizenship – a notion that is explained, according to Baniwa (2022), to the extent that indigenous peoples have specific rights, in addition to those extended to the rest of Brazilian citizens, representation in the Legislative, Executive, and Judiciary is still proportionally incipient for indigenous people to participate politically more actively in decisions that concern their peoples and the country, as a whole. The right to differentiated political citizenship, and the gaps in studies on the challenges of partisan political communication of indigenous people in Brazilian elections are the starting point and justification of this study, which aims to analyze the candidacy of the first two indigenous women for federal deputies in the state of Pará, their ontologies and reaffirmations of themselves as indigenous candidates, seeking to understand the strategies and challenges of electoral communication, especially in view of the structural inequalities of the electoral process in Brazil. For this, we use the concept of Countercolonization by Nego Bispo (2015), the Critical Studies of Whiteness by Deivison Faustino (2017), Priscila Elisabete Da Silva (2017), W. E.B. Du Bois (1920, 1935); Frantz Fanon (1952); Albert Memmi (1957), Steve Biko (1978) and Alberto Guerreiro Ramos (1957), Lourenço Cardoso (2017), Daniela Núñez Longhini (2022), Lia Schucman (2017), Bento, (2002) and the communicational vision of Paulo Freire (1976, 1981, 1986, 1987, 1994), through a mixed and in-depth investigation of the candidates' campaign, complementing the reflections with theorists of resistance to coloniality. Among the various asymmetries (ontological, structural, financial, racial), the need to implement a special and differentiated election for indigenous peoples, with reserved seats in Parliament, proved to be a proposal for urgent debate and implementation.
Acesso aberto (Open Access)
A guerrilha do Araguaia: meios de comunicação contra-hegemônicos da Amazônia para a Europa
(Universidade Federal do Pará, 2017-03-22) RODRIGUEZ, Lorena de Meira; AMORIM, Célia Regina Trindade Chagas; http://lattes.cnpq.br/9650931755253248
This study aims at reflecting on the role of counter-hegemonic media in the dissemination of news about the Araguaia Guerrilla in the international, national and regional dimensions and has as empirical objects of analysis the following alternative means of communication: Tirana radio (Albania), newspapers Brazilian Front of Information (1968- 1973) (Chile), Politique Hebdo (1970-1978 / 1982) and Liberatión (1973) (France), A Classe Operária (1925), O Araguaia (1974-1975), Coojornal (1976-1983) and Resistência (1983) (Brazil). For this purpose, we selected placements that approached the Guerrilla, being one of each medium, giving priority to the first identified according to the chronological order. These alternative media referres to the Araguaia Guerrilla, a movement of armed resistance to the Brazilian military dictatorship (1964-1985) that took place between the 1960s and 1970s, in southeastern Pará, while it was still in progress and under the gag of the Brazilian State. The hypothesis is that even these mediums were produced at different scopes and locations, they were fed by one or more networks of information, concerned with publicizing the conflict. The problem that gave rise to this research was: how did Guerrilla news reach the international counterhegemonic media if the conflict was denied by the Brazilian Military Regime and was not reported in the official press at the time of its occurrence? In order to be able to unveil the object of study that has been missed, we look for fundamental concepts such as the one of hegemony proposed by Antonio Gramsci (1999), that approaches the domain of a group that holds financial and / or intellectual capital over another that holds The condition of oppressed, this alludes to counter-hegemony, here anchored by Denis de Moraes (2011). Other precepts were fundamental as the press censorship debated by Karl Marx (2006) at the international level, and by Beatriz Kushnir (2015) and Anne-Marie Smith (2000) at the national level. We also focus on the radical and alternative media that challenge the status quo, through John Downing (2002) and Cecilia Peruzzo (2006), among others. Therefore, for the Guerrilla, we studied the works of Fernando Portela (1986), Élio Gáspari (2002) and Paulo Fonteles Filho (2013) The research was relevant since it raised counter-hegemonic media that approached the subject of the Guerrilla and, nevertheless, had not been worked previously. In addition to the novelty, the study made us realize that, even though the national press was censored on the subject, the subject reached international vehicles, and these were fundamental for the conflict to be registered and legitimized. It was inferred that news was shared by information networks. The research was made using the qualitative techniques proposed by Ortez and Gonzáles and the techniques of content analysis proposed by Laurece Bardin (1979).
Acesso aberto (Open Access)
Entre dunas, mangue e mar: narrativas e resistências dos moradores da Ponta da Sofia em Salinas (PA)
(Universidade Federal do Pará, 2024-02-28) FERREIRA, Erika Mourão; COSTA, Vânia Maria Torres; http://lattes.cnpq.br/7517564393392394
The main objective of this dissertation is to understand the interactions, narratives and resistance practices of the residents of the Ponta da Sofia community, in Salinópolis (PA), in the face of the violation of their territory for the installation of tourist developments. The study will look at the daily life of this community, its productions of meaning about history, place, environmental preservation and relationships of affection, exploring the residents' narratives, their interactions and the processes of resistance in their social and cultural practices. The methodological procedures adopted are based on qualitative research, based on data analysis through interviews (MOTTA, 2013); (GOMES, 2007), supported by ethnographic practice as defined by Rocha and Eckert (2008), and interviews. The main authors used to support the understanding of narratives and social practices include Ferdinand Tonnies (1973), Martin Buber (1987), Filho and Mendes (2014), Krenak (2021), Medeiros and Ido (2018), Gudynas (2019) and Santos (2023). The result of this investigation highlights not only the adversities faced by the residents of Ponta da Sofia, but also the resilience and depth of their connections, especially their care for the environment, since they understand the intrinsic interdependence with the ecosystem they consider their home.
Acesso aberto (Open Access)
Sertanejo feminino em relações de gênero e consumo em Belém do Pará e em Parauapebas
(Universidade Federal do Pará, 2024-01-29) GALVÃO, Sarah Melo; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359
This research aims to understand the relationship between female country people's consumption in the state of Pará, using the cities of Belém and Parauapebas as a field of analysis, through the study categories: consumption, gender relations and material culture. Thus, these themes are brought to the object of study, taking into account characteristics of female country music entertainment, as well as the dynamics that develop in the concert circuit and on the communication and dissemination access platforms for these singers. Based on ethnographic research, interviews with interlocutors, participant observation at parties and data collection from research carried out in primary and secondary sources on the topic, it was possible to analyze some of the perceptions of interlocutors in the two cities regarding the ratification or questioning of behaviors based on patriarchal precepts, as well as the uses or refutations of identification with the feminist movement to understand some of the gender relations in the scenario of female backcountry consumption practices. The analyzes carried out, through data collections and interviews with interlocutors, both men and women, showed that there is still a disparity in remuneration and media visibility of female singers in relation to male singers, as well as sexist and patriarchal behaviors that influence and guide not just their professional actions, but the very lives of these artists, manifests and targets both in their bodies, as well as their speech positions and life postures.
Acesso aberto (Open Access)
Um perfil brasileiro de consumo do jogo League of legends (LOL): skins, publicidade e sociabilidades digitais
(Universidade Federal do Pará, 2024-05-25) FERREIRA, Ibnny Afonso Sena; SANTOS, Luíz Cezar Silva dos; http://lattes.cnpq.br/2449524316115443
In online videogame environments, the purchase of virtual goods, while highlighting new forms of consumption, reproduces the search for status, prestige and social differentiation between individuals/players. The present work carries out a study on the phenomenon of skin consumption in the games League of Legends and League of Legends: Wild Rift, seeking to understand how the dynamics of digital sociability between players are influenced by the consumption of these virtual goods. To achieve the proposed objectives, a bibliographical research was carried out on the topics in question and quantitative data was collected from an online survey form with Brazilian players from all over the country to identify the main motivations that leads them to acquire virtual goods of this type and how the consumption of skins is used as a mediating agent of the sociability established between the subjects in these two games from the north-american company Riot Games. After analyzing the data found, a possible profile of consumers of the League of Legends game in Brazil was obtained and it was verified: the main motivations for purchasing skins on LOL; the most popular themes among players, including those linked to Latin America and Amazon; and how the consumption and use of skins adds layers to the game experience and in digital sociability between players in the League of Legends environment.
Acesso aberto (Open Access)
A atuação digital de mulheres negras de Belém (PA) e o lugar da branquitude crítica
(Universidade Federal do Pará, 2024-02-26) BERNAR, Lígia Isís Pinto; LAGE, Danila Gentil Rodriguez Cal; http://lattes.cnpq.br/4593992869253877; https://orcid.org/0000-0003-3243-8368
This research analyzes the place of critical whiteness (CARDOSO, 2010), represented by white followers who repudiate racism in digital environments, in relation to performance of black women from Belém, represented by activists and producers of digital content. The theoretical framework encompasses different concepts, and theoretical disciplines, organized here in three dimensions: (1) the intersectional approach, comprising Race, Gender and Class, based on the thinking of the authors Cida Bento (2022), Edith Piza (2002), Lia Vainer Schucman (2020), Liv Sovik (2009), Ruth Frankenberg (2004), Zélia Amador de Deus (2008), Cardoso (2010; 2014), and Deivison Campos (2023); (2) that of the communicational gaze, through the lens of interactional processes and mediatization, based on the studies of the authors José Luiz Braga (2017), with interactional devices and the process of mediatization; and Axel Honneth's (2003) and Rousiley Maia (2018) with theory of recognition, used to focus on the behavior of black digital activists and content producers, covering the aspects of intersubjectivity with communication, as well as to understand how the patterns of intersubjectivity occur in the individual and collective relational process of the subjects of this research; and (3) Digital Colonialism, based on Deivison Faustino (2023) and Walter Lippold (2023) to reflect on the dynamics of communication relations in digital environments.The methodological design is that of a qualitative empirical research that connects with the theoretical foundations of this dissertation, which is based on an interactional, relational and situational conception of communication (FRANÇA, 2022). Semi-structured interviews were conducted with eight women, two of whom were black digital activists and two black digital content producers, and four followers racialized as white. From this path, it is possible to highlight that the place of critical whiteness has a secondary role, of public support against racism only in the digital environment, but little effective in terms of practical and daily attitudes in the face-to-face to combat whiteness and racism.
Acesso aberto (Open Access)
Elas e o neoconservadorismo: análise da desinformação sobre aborto entre mulheres evangélicas
(Universidade Federal do Pará, 2024-05-16) LEAL, Camila Fagundes; ESTEVES, Lorena Cruz; http://lattes.cnpq.br/6917631244983786; http://orcid.org/0000-0003-1332-1236; LAGE, Danila Gentil Rodriguez Cal; http://lattes.cnpq.br/4593992869253877; https://orcid.org/0000-0003-3243-8368
This dissertation aims to analyze how evangelical women from the Cabanagem neighborhood, one of the neighborhoods considered peripheral to Belém (PA), position themselves on abortion and how they interact with highly visible content on the subject, in a context of misinformation and advancement of neoconservatism. The theoretical discussion is central to the abortion theme (Barrancos, 2022; Biroli, 2016), neoconservatism (Vaggione; Machado; Biroli, 2020), disinformation, post-truth and disinformation content (Gelfert, 2018; Nguyen, 2018; Wardle; Derakshan, 2017) and beliefs in the formation of moral values (Haro, 2006). As a methodological procedure, estructured and semi-structured and dynamic interviews on abortion were conducted with eight evangelical women, residents of the Cabanagem neighborhood, in Belém (PA) and active in the churches, seeking to understand their social and informational contexts and how they feel and react to content. misinformation about abortion. At the end of the analysis, was observed that the issue of abortion and misinformation on the topic is intimately linked to political, social, cultural processes that arise from sociability, education and historical processes such as the political, educational and institutional constitution of the country. Iramuteq was also used to help with the analysis process. Was noticed that religious beliefs, which compose the moral values of the research participants, combined with their perceptions of the world, were fundamental in the process of believing or not in disinformative content. As a concluding proposal for the research, was proposed the identification of the stereotypes that reverberate in the speeches of these conservative women, to become axes of dialogue to be worked on with them by progressive groups, as a way to combat disinformative content and the imaginary that invisibilizes the debate on abortion.
Acesso aberto (Open Access)
Marcha virtual das mulheres negras amazônidas: dimensões interseccionais na comunicação ativista em tempos de pandemia
(Universidade Federal do Pará, 2023-07-11) RIBEIRO, Flávia Andrea Sepeda; LAGE, Danila Gentil Rodriguez Cal; http://lattes.cnpq.br/4593992869253877; https://orcid.org/0000-0003-3243-8368
Invisible in the official historiography, black women have been developing strategies to show that the unique history (ADICHIE, 2019) is a history written by white hands (NASCIMENTO, 2021) and also a history that has coloniality (QUIJANO, 2005) as a background. bottom. In this same flow, the Amazon has been subordinated (LOUREIRO, 2019) and stereotyped in the face of the national social imaginary. From this context, the research analyzes the Virtual March of Black Women, which was held on July 25, 2020, the first year of the Covid-19 pandemic. The event, which lasted about four hours, was mobilized, publicized and carried out through digital networks, bringing together black women activists from eight of the nine states of the Legal Amazon. Intersectionality (BILGE; COLLINS, 2021) is triggered throughout the entire investigative path and will be our lens to understand, among other questions, how intersectionalities cross and are mobilized in the digital activism of black women in the Amazon from their march virtual. What are the repercussions of this process in the political struggle of Amazonian black women? In the theoretical contribution, we mainly bring black feminist thought, as it exemplifies the decoloniality of knowledge and because it is an action tool adopted by black Amazonian women. The methodological procedures that guide us are Intersectional Roulette (CARRERA, 2021), which provides qualitative analyzes that cover subjects, objects and communication processes, by bringing intersectionality to the field of Communication, and Writing (EVARISTO, 2020) that allows our insertion in research, activating memory and oral and written languages to tell a story that cannot be made invisible. Through the input and methodologies used, we understand that black Amazonian women share and politicize a regional identity; that are guided by black feminist thought, that is, they value the knowledge of community and religious leaders and that the march triggers several intersectional dimensions not only in the activists' speeches, but even in the proposal and realization of the online event. We present this research as part of the strategy of black Amazonian women to mark themselves as protagonists and subjects of their stories.
Acesso aberto (Open Access)
A publicidade identitária nas representações da Amazônia paraense nas propagandas dos governos do Estado do Pará em 2017, 2020 e 2021
(Universidade Federal do Pará, 2022-05-10) PRADO, Kleyse Costa Vaz Santana; SANTOS, Luiz Cezar Silva dos; http://lattes.cnpq.br/2449524316115443
This research intends to do an analysis of discourses present in two advertising videos and six tourism posters authored by the Government of State of Pará. The objective is to identify and compare the narratives and arguments, as well as the forms of representation of cultural identities of Pará, as a state, and of Pará's people, in order to reflect on the construction of meanings that can reinforce stereotypes and colonial discourses about Amazon. We also seek to reflect about city, its appropriation and the visibility of the spaces designed by advertisements. The objects of this research are the advertising video “Pará te encantar” (2017, tourist commercial), the advertising video “Stay at home” (2020, commercial with alert about agglomerations in the Covid19 pandemic context), and six posters of the campaign “Rediscover Pará” (2020). We will use authors such as Stuart Hall, Homi K. Bhabha and Amaral Filho as a theoretical reference to discuss cultural identities, stereotypes and coloniality in Amazonian context. Our methodological framework is based on Eni Orlandi, Martine Joly and Diana Rose for development of Discourse Analysis and moving images. The concept of publiCIDADE (publiCITY) proposed by Santos (Luiz LZ Cezar) will also be used, as well as other authors on the Amazon, such as Paes Loureiro, and on Communication Science, such as Martín-Barbero.
Acesso aberto (Open Access)
Ser mulher no jornalismo paraense: violência de gênero e relações de poder no ambiente profissional
(Universidade Federal do Pará, 2022-12-14) SILVA, Sávia Moura da; COSTA, Alda Cristina Silva da; http://lattes.cnpq.br/2403055637349630
Acesso aberto (Open Access)
Os modos de ver e viver: a violência e as sociabilidades comunicativas dos moradores das ilhas de Abaetetuba - PA
(Universidade Federal do Pará, 2022-06-06) SILVA, Giovane Silva da; COSTA, Alda Cristina Silva da; http://lattes.cnpq.br/2403055637349630
The present proposal aims to understand the communicative experiences that emerge in the lives of residents of the islands of Abaetetuba, Baixo Tocantins region, based on two central questions: a) the relationship between urban and rural and; b) the practices of violence experienced in the daily life of the islands. According to the Atlas of the Institute of Applied Economic Research - IPEA (2019), Abaetetuba has a high crime rate. , It can be seen, therefore, that violence crosses the borders of the city and settles in the rural environment, causing changes and reconstructions of meanings. In other words, the violence that frightens and terrifies large metropolitan cities (TRINDADE JUNIOR, 2005) becomes part of the daily lives of island residents, mainly through the actions of so-called pirates, through the use of power, physical force or in any other way. of coercion. This practice of violence reduces the condition of subject facing the other. In this sense, the present research focuses on understanding: a) what are the communicative experiences of the inhabitants of the islands in the relationship between urban and rural? And b) how has the extension of urban violence transformed the sociability of residents?. Urban and rural are understood not as opposite meanings, but as 'between-places', due to the lived hybridity, which at the same time separates and limits, distances and approaches, tensions and estrangements, but which requires a re-elaboration of its meanings and meanings from the influences suffered. Our reflections, in working, the islands as inbetween place or spatial continuum (GRAZIANO, 2002), whether from the point of view of their geographical and territorial dimension, or in their economic and social dimension, aims to point out the sociability, in different conditions of a there and a here, that is, not separate relationships, but experiences that are crossed by social phenomena present in everyday life in urban cities, such as violence. As methodological contributions, qualitative research was chosen and, with it, the narrative interview, since it allows the reconstruction of the interactive processes, which produce practical meaning (JOVCHELOVITCH; BAUER, 2002). This method provides an immersion in the experiences lived by the inhabitants of the islands and, at the same time, for the analysis of the narrative meaning enunciated by these subjects. The research starts from the phenomenological understanding of Paul Ricoeur (2010), in which the narrative is a way of interpreting human life and communication as a relationship that configures social life (FRANÇA, 2018).
Acesso aberto (Open Access)
Narrativas orais: vestígios da história da Comunidade da Praia do Crispim-PA
(Universidade Federal do Pará, 2023-05-03) SANTOS, Maria Mirley Farias dos; AMARAL FILHO, Otacílio; http://lattes.cnpq.br/2605877670235703; https://orcid.org/0000-0001-5467-8528
The present research carried out a communication study with the purpose of collecting and registering, in written form, the oral narratives in order to identify possible traces of the history of the Community of Praia do Crispim-PA, so as to understand how the community emerged and became one of the most relevant to the Salgado region. To collect the narratives, we counted on the collaboration of social actors who are important to the community, because both were among the first to migrate to the place, and because they have memories, practices, and knowledge about the beach region, besides having a strong relationship with the place they live in. The interest in this research arose after finding out that there are no official records that relate the history of the community. Thus, the goal of this research is to show how oral narratives can contribute to the understanding of the history and memory of the community. As well as to register the oral narratives, so that one can understand how the Crispim community emerged, as well as how the environment and the social life of the community changed over time. As a theoretical basis we rely on those who address the study of narratives: Ricoeur (1994), Souza (2010), Halbwachs (2013) and Benjamin (1985). About the concepts of memories and history: Le Goff (1990), Maciel (2017), and Sodré (2002). The field research emerged in the methodological molds of narrative research by Motta (2013, 2017) and the notes of Jovchelovitch & Bauer (2008) on the narrative interview, which is considered a qualitative research method, unstructured and in-depth interview.
Acesso aberto (Open Access)
Amazônia ameaçada: análise do discurso jornalístico nos portais de notícias O Liberal.com – PA e A Crítica – AM sobre desmatamento e queimadas no contexto da pandemia da COVID-19
(Universidade Federal do Pará, 2022-07-26) MANGAS, Laiza Monik de Oliveira; COSTA, Luciana Miranda
The year 2020 was marked by the beginning of the COVID-19 pandemic and the increase in deforestation and fires in Brazilian Amazon. Data from Inpe (2020) recorded 10,312, 88 km2 of consolidated deforestation in the region, in addition to 103,161 outbreaks of fires during that year. Months of August and September were the ones with the highest rate of fires and the states of Pará, Mato Grosso and Amazonas accounted for 70% of deforestation. Meanwhile, "the herd passed" [a figure of speech refering to Ricardo Salles speech] with the approval of 593 acts by the federal government related to changes in rules on environmental protection in Brazil (OBSERVATÓRIO DO CLIMA, 2021). Amid the health, political and environmental crisis, journalism played an important role in providing information to population (CASERO-RIPOLLÉS, 2020). In this context, this research analyzes how was the coverage on deforestation and burning in two of the main news portals of the North region of the country: “O Liberal.com – PA” and “A Crítica – AM”, during the month of September 2020, considering the pandemic period and its adversities. The main theoretical and methodological framework chosen was the Critical Discourse Analysis - CDA (FAIRCLOUGH, 2001). Through the analysis of the newspapers it can be concluded that Jair Bolsonaro government, in the midst of the COVID-19 pandemic, managed to occupy a privileged space in the publications, with a speech aimed at alleviating the problems in the Amazon and widely reproduced by the two newspapers without significant counterpoints. Justifications that attributed deforestation and burning to the climate itself in Amazon and to agricultural activities traditionally carried out by rural, indigenous and quilombola communities were used. In addition, the credibility of scientific data on the subject disclosed by institutions such as the National Institute for Space Research - INPE was questioned.
Acesso aberto (Open Access)
Entretenimento, consumo e sociabilidade no K-Pop: construções e experiências sociais no fandom Army em Belém do Pará.
(Universidade Federal do Pará, 2022-04-25) PEREIRA, Raíssa Abraçado; PEREIRA, Manuela do Corral
This present research seeks to analyze, through entertainment as an experience and construction of the social, the consumption of South Korean pop and the practices of sociability in the Army fandom, which is the fandom of the main K-pop group today, BTS (Bangtan Sonyeodan). From a netnographic communication-Anthropological approach and with ethnographic inspirations, we joined the field with participant observation of the fandom Army, aiming to understand how the consumption practices of these fans impact and contribute to the development of sociabilities and interaction practices among the fan community and between fan and BTS group. The analyzes are based, mainly, on theoretical contributions about consumption, sociability, fan culture and material culture. The methodological procedures include the application of online questionnaires, in-depth interviews via Google Meet and field observations on social networks. It is considered, from the analysis of reports and field observations, the importance of fans for the K-pop entertainment industry, because we identify them as the main agents for the dynamics of the industry and consumption, as well as the sociability that in this sphere is necessary for the codes to be familiar in the most diverse contexts.
Acesso aberto (Open Access)
Cidade (Re)vista: interpretação decolonial da fotografia de Naiara Jinknss em Belém do Pará
(Universidade Federal do Pará, 2022-06-14) SANTA BRÍGIDA, Juliane Oliveira; COSTA, Vânia Maria Torres; http://lattes.cnpq.br/7517564393392394
This research focused on the imagetic production of the documentary photographer Naiara Jinknss, focusing on the content posted on her Instagram during 2019, in order to understand from a decolonial interpretation the role of her photography as an image of resistance. Therefore, the overall aim seeks to answer the following question: "how can Naiara Jinknss's photographic production be interpreted as an image of resistance within the power relations present in the discourse on the Amazon?". Through netnographic inspirations in Kozinets (2014) and phenomenological-decolonial approach, anchored in the phenomenological sociology of Schutz (1979), the understanding that phenomena and experiences are conditioned to the social and, therefore, transmitted in society was adopted. While exploring research objects that are immersed in the context of a country built by coloniality, it is a fact that the phenomena and experiences analyzed are also involved in what Quijano (1992) calls the colonial matrix of power. Therefore, we seek to develop the articulation of the concepts of Kossoy (2001), Aumont (2002), Fairclough (2001), Bhabha (1998), Hall (2006), Quijano (1992), Mignolo (2015), Maldonado-Torres (2017), among others. The research methodology developed included a bibliographic survey on the Amazon, Power and Photography, in the area of Social Sciences, and multiple stages of online data collection. The relevance of this study is trusted in highlighting the photographic production made by a professional from Pará who identifies with several minority groups in front of a field traditionally marked by power relations that do not contemplate these groups and that is not exempt from discourses and imaginary reproduced on the Amazon.
Acesso aberto (Open Access)
Foliões Mensageiros: memórias e narrativas das comitivas de esmolação do Glorioso São Benedito de Bragança/PA
(Universidade Federal do Pará, 2022-03-31) SANTOS, Adison Cesar Sousa dos; COSTA, Vânia Maria Torres; http://lattes.cnpq.br/7517564393392394; https://orcid.org/0000-0002-0493-8763
The objective of this dissertation is to understand the interaction processes of the almsgiving delegations from the Glorioso São Benedito from Bragança, city in the northeast of Pará state, their memories and narratives. Characterized as a manifestation of resistance of popular culture in the Amazon, marked by sonority and the hybridity between the sacred and the profane, these groups are configured through a practice known as almsgiving of the saint, in which three processions, formed mostly by men, they travel to various locations around the city of Bragança, located 210 kilometers from Belém, taking images of São Benedito to the houses of devotees in the region with songs and prayers, received in a festive atmosphere. To understand the constitution of memory and narratives present in this manifestation, the research will use the theories of Le Goof (2003) and Motta (2013). Regarding the origin of Benedictine devotion, meanings, symbologies and concepts of this rite both for members of the delegations and for the saint's devotees, the work will draw on studies by Silva (1997), Eliade (2010) and Fernandes (2011), in addition to other authors who portray the construction of social representations.
Acesso aberto (Open Access)
O janarismo e o jornal Amapá: o discurso do Jornal Amapá ao longo do seu primeiro ano de circulação no antigo território do Amapá (1945)
(Universidade Federal do Pará, 2023-06-19) RODRIGUES JÚNIOR, Marlon Galeno; SEIXAS, Netília Silva dos Anjos; http://lattes.cnpq.br/2301685130625189
Acesso aberto (Open Access)
Comunicar no instagram em tempos de pandemia: um estudo de caso do Sesc na Região do Norte
(Universidade Federal do Pará, 2023-03-28) RODRIGUES, Samara Sarmanho; LIMA JUNIOR, Walter Teixeira; http://lattes.cnpq.br/2230911862328122; https://orcid.org/0000-0003-0678-7062
The covid-19 pandemic affected people and organizations on a global scale and social isolation, imposed as a safety measure, had a major impact on the world economy. From this, society as a whole needed to adapt and organizations needed to take their communication to the digital environment in order to maintain interaction with their audience and minimize the damage caused by the pandemic. In this way, Social Media, with strong growth during the pandemic period, were essential tools in this process, as they allowed the relationship between the company and the public, seeking to reduce the distance caused by this atypical situation. The problematization of this study concerns how the Social Service of Commerce (Sesc) in the North Region used Instagram as a tool to disseminate its programs in the area of culture and how its communication strategies were changed with the advent of the pandemic, since activities ceased to be face-to-face and began to take place in the digital environment. In this sense, the present master's research seeks to analyze how the covid-19 pandemic modified Sesc's communication strategies on the social media Instagram during the years 2020 and 2021. This study is characterized as mixed methods research (quantitative and qualitative) of the multiple case study type, as it analyzed the seven Sesc in the North Region. First, through exploratory research, publications in the Instagram feed were analyzed in general, and also those related to the area of culture, obtaining data for carrying out the quantitative analysis, as well as for the qualitative analysis. The qualitative character of the research took place through interviews with a semi-structured script with the communication coordinators and their subsequent content analysis. The result found was the intensification of the use of social media as a general communication strategy with the public, in addition to these media serving as a tool for publicizing the institution's various activities and programs. The highlight was the social media Instagram, which was the main social media used and the one that brought the most results for the regionals during the period studied, including the dissemination of activities and programs in the area of culture at Sesc.
Acesso aberto (Open Access)
As experiências comunicacionais e identitárias ribeirinhas amazônicas por meio do consumo do chocolate da marca Filha do Combu
(Universidade Federal do Pará, 2023-03-27) MORAES, Giselle do Carmo Souza; SANTOS, Luiz Cezar Silva dos; http://lattes.cnpq.br/2449524316115443; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359
This research seeks to investigate the consumption of chocolate from Ilha do Combu in the city of Belém, in the state of Pará, as a mediator of communication experiences of Amazonian riverside identity, focusing the analysis on communication and consumption strategies in the brand Filha do Combu, a company located in Combu and owned by Izete Costa, Dona Nena, as she is popularly known. For this research the following methodologies were used: participant observation, carried out at the point of sale, to gain insights about the strategies of dissemination, sales and some of the consumer behaviors; interviews with the administrative and strategic sector of the company; netnography, in order to collect and analyze online information about the company and its target audience; analysis of communicational material of the company's printed and digital content, especially in the digital social network Instagram and the website www. The study is based on the analysis of the processes of origin, production and dissemination of chocolate, as well as of other products and experiences offered by Filha do Combu, and of the strategies of construction and dissemination of the brand Filha do Combu when inserting, in its communicative, consumption and brand building actions, concepts of sustainability, ambientability and experience marketing. The research also presents some of the challenges and marketing negotiations that the company carries out when considering how the consumption of Combu's chocolate can awaken affective memories and media representativeness, which ends up demarcating and building concepts, values and status represented by the company and makes use of the market differentials arising from the brand itself represented by the Amazon.
Acesso aberto (Open Access)
Apuração, desinformação e whatsapp na rotina jornalística: os atravessamentos da pandemia de Covid-19 nas redações de TV de Belém (PA)
(Universidade Federal do Pará, 2023-06-02) SILVA, George Luiz Miranda da; CUNHA, Elaide Martins da; http://lattes.cnpq.br/3778190981135428; https://orcid.org/0000-0001-7723-7055
Like other activities, Journalism also needed to adapt to the so-called “new normal” with the arrival of the Covid-19 pandemic. WhatsApp - which was already widely used by TV stations in Belém (PA) - became even more strategic for the production of television news after the start of the health crisis. Producers began to accumulate functions and use the app even more in information traffic and in contact with the public, characters, specialists and official sources. In view of this, the purpose of this research was to investigate what are the procedures adopted by these professionals to filter and verify the information that reaches the newsrooms, through WhatsApp, after March 2020, the month in which Pará registered the first case of Covid-19 and the firsts restrictive measures were implemented in the State. This work also proposes to indicate the profile of the professionals who are part of the journalistic production staff of the TV stations in the capital of Pará, including gender, age group and time of profession, in addition to mapping the perception of these professionals about the fight against disinformation, the challenges of producing and the defense of Journalism when the press is suffering so many social and institutional attacks. The research is supported by the concepts of Information Disorder (WARDLE and DERAKHSHAN, 2017), Participatory Culture (JENKINS, 2009), Interactivity (LEMOS, 1997), among others. To achieve the objectives of this study, a qualitative approach methodology was adopted and online interaction application techniques were used, which included 28 professionals from six stations in Belém, in addition to semi-structured interviews and participant observation. The survey results indicate that 100% of those who use WhatsApp do it in their work routine and most of them feel responsible for combating misinformation, although some were in doubt whether they have already aired a content without proper investigation. The most common checking procedures among producers are: asking the complainant for more information, researching the matter on the internet and asking official sources for a position. As for the profile of professionals, the study shows that the production staff of the stations is formed, mostly, by young professionals with little career time. The survey also pointed out that professionals face conflicts in carrying out their work, mainly due to the accumulation of functions and the precariousness of the profession.